DESIGN INNOVATIONSEGAL DESIGN INSTITUTE
at the McCORMICK SCHOOL OF ENGINEERING

Setting Sights on Outer Space

June 2025   Raleigh Wooldridge (MMM '25) shares how Northwestern's MBA + MS Design Innovation (MMM) program prepared him for an internship at Blue Origin.

from the MMM Program

Customizing for Calendly

June 2025   A team of MMM students reimagined the popular scheduling app's on-the-go experience for their Business Innovation Lab project.

from the MMM Program

Breaking Glass

June 2025   Lucas Pagni (MaDE '20) reflects on his legacy as one of the first students to participate in the MaDE capstone, how he learned to flourish in ambiguous conditions, and the lessons he carries with him into his professional career.

A Trio of Innovators Collaborating Together

June 2025   Dave Norberg (mpd² ‘07), Laura Schreiner (mpd² ‘13), and Emily Zarefsky (mpd² ‘24) share how their educational experience prepared them for career success at chemical manufacturer Stepan Company.

from the Master of Product Design and Development Management (mpd²) program

Segal Design Institute Teams Win Big at VentureCat 2025

May 2025   Graduate students and alumni from the MMM and EDI programs earned honors at the startup competition.

from Northwestern Engineering

Consulting Recruiting Made Easier, By Design

May 2025   Maanil Dodani (MMM ‘25) applied lessons learned in MMM to re-envision the Kellogg Consulting Club and make it a formidable asset for consulting recruitment.

from the MMM Program

Designing Relief

May 2025   A team of DSGN 384 students partnered with Lurie Children’s Hospital to tackle a painful complication of infant feeding tubes.

Creating Memorable Excursions

May 2025   James Tong (MMM '17) is redefining travel as co-founder of Quest Excursions, a travel agency specializing in unique, immersive experiences. To do that, he's relying on lessons learned in Northwestern's MBA + MS Design Innovation (MMM) program.

from the MMM Program

Driving Big Ideas

May 2025   Tabassum Qurashi (MMM '25) applied lessons learned in Northwestern's MBA + MS Design Innovation (MMM) program this summer as a growth strategy intern for Porsche Motorsport North America.

from the MMM Program

Taming the Beast: Students Design a Magnetic Solution to Flatten Parchment for AI Research

May 2025   A team of Northwestern design students in DSGN 384 developed MagnaFlat, a portable magnetic mat that helps flatten centuries-old parchment for AI transcription.

5 Lessons in Product Management

May 2025   Dani Salonen (mpd2 '24) shares what it takes to be an effective product manager.

from the Master of Product Design and Development Management (mpd²) program

Designing a Journey

May 2025   From EDI to the prestigious Delft University of Technology in the Netherlands, Euiyoung Kim (EDI ‘11) applies a human-centered approach to mobility.

from the Engineering Design Innovation (EDI) program

Sweat Equity

April 2025   Matt Marrapode (MMM '21) is applying lessons learned from Northwestern's MBA + MS Design Innovation (MMM) program to guide strategy for wearable technology innovation at Epicore Biosystems.

from the MMM Program

Assessing AI’s place in design: Can AI do what designers do?

April 2025   In the Segal Design Institute’s new Designing with AI course, students explore how and when generative AI can be responsibly used to make design better.

EDI Thesis Projects: Class of '25

April 2025   Learn more about the culminating projects EDI students came up with and the problems they tried to solve.

from the Engineering Design Innovation (EDI) program

Tinder for Your Wallet

April 2025   Christine Devane (mpd² ‘19) and Aren Thompson (mpd² ‘19) are tackling financial avoidance with an innovative budgeting app targeted at the young middle class.

from the Master of Product Design and Development Management (mpd²) program

The Substitution Solution

April 2025   Adam Attas (MMM ‘18) brings a grocery list of innovation from his MMM education to his job helping reshape Walmart customers’ online shopping experience.

from the MMM Program

Witnessing Physical Product Design

April 2025   Ariel Javelin (mpd2 '25) looks back at the highlights of touring the nation's leading hardtech and manufacturing innovation center.

from the Master of Product Design and Development Management (mpd²) program

Building a Racecar Sparked the Joy of STEM

March 2025   The experiences Manufacturing and Design Engineering alum Shonali Ditz ('13) had with Northwestern Formula Racing led her to found SparkShop, a nonprofit delivering engineering curricula to Chicago students.

from Northwestern Magazine

The Marketing Mission

March 2025   Kelly Cutler’s goal is to teach mpd² students the go-to-market principles that keep good ideas from falling into the wasteland of failed products.

from the Master of Product Design and Development Management (mpd²) program

McGowan Fellow Excited About New Opportunities

March 2025   Will Gomez (MMM '25) shares what it means to be recognized with the prestigious fellowship and how the opportunity supplements his MBA + MS Design Innovation (MMM) program experience.

from the MMM Program

Finding User Empathy in Unique Places

March 2025   Cecelia Myers (mpd2 ‘17) shares how her undergraduate degree in literature inspires how she leads product management for one of the world’s leading industrial supply companies.

from the Master of Product Design and Development Management (mpd²) program

Creating Massive Change

March 2025   Visionary designer Bruce Mau spoke with students in Northwestern's MBA + MS Design Innovation (MMM) program about life-centered design.

from the MMM Program

Elizabeth Gerber Inducted into ACM SIGCHI Academy

March 2025   Segal faculty member Elizabeth Gerber has been elected to the Association for Computing Machinery (ACM) Special Interest Group on Computer–Human Interaction (SIGCHI) Academy Class of 2025.

from Northwestern Engineering

Segal Summer Interns Design Puppet Theater for Cook County Jail 

March 2025   As part of the Segal Summer Internship program at Northwestern University’s Segal Design Institute, a team of seven undergraduate students tackled a challenging and impactful project: designing and building a puppet theater for children visiting loved ones at the Cook County Department of Corrections (CCDOC). 

Keeping Curious

March 2025   Audey Shen (EDI '25) shares how her internship focused on sustainability at HP reinforced key lessons she learned in Northwestern's Master of Science in Engineering Design Innovation (EDI) program.

from the Engineering Design Innovation (EDI) program

Putting the Fans First

February 2025   Ilesh Jain spent the summer applying lessons learned in Northwestern's MBA + MS Design Innovation (MMM) program to help the Washington Nationals business strategy and analytics team.

from the MMM Program

Strengthening Self-Confidence

February 2025   Maria Brito found more than knowledge during her first year in the EDI program and through her summer internship at Amazon; she found belief in herself.

from the Engineering Design Innovation (EDI) program

Building Better Leaders

February 2025   Caroline Vial brings nearly a decade of industry experience plus executive coaching into the classroom to teach mpd2 students how to organize teams and create cultures where employees can thrive.

from the Master of Product Design and Development Management (mpd²) program

Spending the Summer at Starbucks

February 2025   Quinnell Smith (MMM '25) looks back on her experience as a product innovation intern for the company's food and beverage innovation team.

from the MMM Program

Built by Braun

February 2025   After finding a passion for design at Northwestern’s Segal Design Institute, MaDE alum Christian Braun now applies his human-centered design skills and frameworks to his work at Milwaukee Tool.

The (Off) Road to Success

February 2025   Jeremy Fu (EDI ‘22) relies on lessons learned in EDI to help design the features that turn Rivian electric vehicles into more than your average adventure truck.

from the Engineering Design Innovation (EDI) program

Helping Develop High-Performing Teams

February 2025   The mpd2 program places a strong emphasis on teamwork so that students can become valued team members and leaders after they graduate.

from the Master of Product Design and Development Management (mpd²) program

Making an Impact at Feeding America

January 2025   Monica Garcia (EDI '25) shares how she applied lessons learned in EDI to her summer internship at the nation's largest domestic hunger-relief organization.

from the Engineering Design Innovation (EDI) program

The Problem-Solver’s Program

January 2025   Guillermo Hellmund (MMM '25) began the MMM program knowing he eventually wanted to create his own company. He had no idea he'd become a co-founder before graduating.

from the MMM Program

Experiencing Product Design in Chicago

January 2025   Joanne Yang (mpd2 '26) shares highlights from a recent trip with her classmates to the Chicago offices of Accenture and Motorola Solutions.

from the Master of Product Design and Development Management (mpd²) program

Driving Innovation at the Volvo Group

January 2025   Paige Smyth (EDI '25) spent the summer exploring customer experience across the connected services division for Volvo Trucks North America.

from the Engineering Design Innovation (EDI) program

Talking Teamwork at Orientation

January 2025   New mpd2 students heard from students, faculty, and alumni about what it takes to be a good team member and how to make the most of their time in the program.

from the Master of Product Design and Development Management (mpd²) program

A MaDE Student Fulfills Her Design Destiny

January 2025   MaDE student Alice Enger ('25) combines her passion for design with technical skills to land a position at Procter & Gamble.

Camp EDI Brings First-Year Students Together

December 2024   The EDI pre-term orientation is important for teaching design skills, but it also plays a key role in helping students form bonds with one another.

from the Engineering Design Innovation (EDI) program

One-on-one with Michael Saubert

December 2024   Former Kenmore design director and Army helicopter pilot Michael Saubert brings real-world innovation expertise to Segal, where he's preparing the next generation of engineers to solve society's pressing challenges.

Exploring Ethics and Leadership

December 2024   EDI's ‘Ethics and Identity in Design’ course helps students develop the tools and a questioning mindset to navigate morally challenging situations.

from the Engineering Design Innovation (EDI) program

Making a Difference from Day One: How a First-Year Design Course Reshaped This Engineer's Path

December 2024   In this Q&A, Matt Hosemann ('27) shares how his experience in Segal's Design Thinking & Communication course shifted his view of engineering from pure technical skills to meaningful impact.

Design and 'The Great British Bake Off'

December 2024   EDI alumni returned to campus to talk with new students about a variety of topics, including how what they will learn in EDI compares — in part — to the reality television show.

from the Engineering Design Innovation (EDI) program

One-on-one with Helen von den Steinen

December 2024   After eight years of teaching graduate students at the Segal Design Institute and a decorated 32-year career with Procter & Gamble, Helen von den Steinen is now introducing first-year students to human-centered design.

Bringing Gaming to the Workforce

December 2024   A team of MMM students collaborated with Microsoft to explore how 'Minecraft' could teach soft skills to a new generation of workers.

from the MMM Program

Landing a New Job While Balancing School and Life

November 2024   Rishie Narula (mpd2 '25) talks about his new role at Pinterest and why his desire to continue growing led him to the mpd2 part-time program.

from the Master of Product Design and Development Management (mpd²) program

Propelling Pediatric Care

November 2024   Segal summer interns collaborated with Shriners Children’s Chicago to ensure accuracy of measurements captured by the pediatric specialty hospital’s motion capturing system.

Diving into Consumer Marketing at Apple

November 2024   Becky Lin (MMM '25) spent her summer supporting the Apple Cash team while getting hands-on experience with business-to-consumer marketing.

from the MMM Program

Coaching to Become a Better Designer

November 2024   Kallie Mingay (EDI '24) strengthened her skill set while serving as a design coach to help first-year EDI students in the key Product Design studio course.

from the Engineering Design Innovation (EDI) program

An All-A Advantage

November 2024   Louis Dudley (MMM '17) turned to Northwestern's MBA + MS Design Innovation (MMM) program to jump-start his career in product management. Since then he's held PM roles at Apple, Amazon, and Airbnb.

from the MMM Program

Finding a Future Amid Fright

November 2024   John Renaldi shares unique anecdotes in his mpd² courses from his life as a startup founder and tech executive, including the heart-stopping 30 minutes that changed his life.

from the Master of Product Design and Development Management (mpd²) program

Reflecting on Design Thinking and Communication (DTC)

October 2024   Sahana Vandayar (BS '24) reflects on how Northwestern's Design Thinking and Communication (DTC) two-quarter course shaped her engineering education and prepared her for a career in consulting.

Becoming an Empathetic Design Researcher

October 2024   Yilin (Eddy) Chen (EDI '25) talks about his unique internship with Northwestern Medicine and the Lurie Children's Hospital.

from the Engineering Design Innovation (EDI) program

Leveraging LinkedIn for Professional Growth

October 2024   Becca Hellerman leans on her MMM education to help evolve the brand image of the professional networking site so its more than 1 billion users can find deeper value.

from the MMM Program

Simplifying the International Student Housing Process

October 2024   mpd² students used their capstone experience to create Tenny, a dual-purpose co-pilot that assists students and leasing agents.

from the Master of Product Design and Development Management (mpd²) program

Spotlighting Health and Wellness at Walgreens

October 2024   Five students used Business Innovation Lab to apply lessons learned in Northwestern's MBA + MS Design Innovation (MMM) program to a real business problem facing Walgreens.

from the MMM Program

Pivoting to Find a Care Companion

October 2024   Three recent mpd² students reflect on their capstone experience and the journey they took to create a healthcare app geared toward caregiver communication.

from the Master of Product Design and Development Management (mpd²) program

Driving Growth With Confidence

October 2024   Nihar Shah relies on lessons learned in MMM as he works on Carvana’s mission to become the largest and most profitable car retailer in the country.

from the MMM Program

Creating a Breadth of Business Opportunities

September 2024   mpd² students applied lessons learned in the classroom as they tried to use their capstone projects to solve an array of societal challenges.

from the Master of Product Design and Development Management (mpd²) program

The Evolution of Northwestern’s Newest Lightboard

September 2024   Revolution Lightboards, a company founded by an alum and based on Professor Michael Peshkin’s invention, brings an updated lightboard studio to campus.

Greg Holderfield Wins 2024 Cole-Higgins Award

September 2024   Greg Holderfield, executive director of the Segal Design Institute, received a 2024 Cole-Higgins Award for outstanding teaching and advising.

from Northwestern Engineering

Evolving Undersea Exploration

September 2024   Elijah Li’s EDI thesis project led to a new scuba mask that would increase safety, improve navigation, and enrich educational opportunities provided by the underwater world.

from the Engineering Design Innovation (EDI) program

Looking Forward to RDB

September 2024   Current student Gabby Fong shares what she's most excited about as she prepares for one of the most impactful courses in the MBA + MS Design Innovation (MMM) program.

from the MMM Program

MMM Graduates Celebrate Their Time in the Program 

September 2024   The newest class of MMM alumni shared how they grew in the program and the most important lessons they learned.

from the MMM Program

mpd² Graduate Reflections

September 2024   Three recent graduates look back on their time in the program and offer advice to future mpd² students.

from the Master of Product Design and Development Management (mpd²) program

Making Music Creation Easier

September 2024   Pablo Gupta identified a problem facing content creators and used artificial intelligence to help them make better content more efficiently.

from the Engineering Design Innovation (EDI) program

Welcoming New Makers to the Corner Makery

August 2024   Lucas Iezzi provided expertise without intimidation in an open-access makerspace on campus.

from the Engineering Design Innovation (EDI) program

Leading Sustainable Design at Google

August 2024   Katie Morgenroth leverages lessons learned in mpd² to her work with Google Pixel, Fitbit, and Nest products. Now she's sharing those same lessons with mpd² students as a member of the program's Industry Advisory Board.

from the Master of Product Design and Development Management (mpd²) program

An Expandable Bike Helmet

August 2024   A team of engineering students designed a bike helmet that can expand to accommodate thick and curly hair.

from Northwestern Magazine

Addressing Complex Business Needs in BIL

August 2024   MMM students worked with Google to explore using generative AI and storytelling to help content consumers become content creators.

from the MMM Program

Q&A with Emma Rens: Blending Engineering and Design for Sustainable Healthcare

August 2024   Emma Rens (’24) shares her journey through the Segal Design Certificate program and how it shaped her career path toward sustainable healthcare.

A Unique MMM, EDI Collaboration

August 2024   Students from Northwestern's MBA + MS in Design Innovation (MMM) and Engineering Design Innovation programs partnered to finish second in the Kellogg Design Challenge.

from the MMM Program

Learning to Lead the Kellogg Design Challenge

August 2024   The annual event's co-chairs reflected on the design competition and what they learned about leadership from the experience.

from the MMM Program

Focusing on Growth

July 2024   Brea Dumbacher found confidence and knowledge during her mpd² experience that she now applies to her work as a senior product designer at Sprout Social.

from the Master of Product Design and Development Management (mpd²) program

Thesis Project Brings Out Smiles

July 2024   Sue Kim leaned heavily on empathy to create a concept for an app that helps people who used to have braces wear their retainers as instructed.

from the Engineering Design Innovation (EDI) program

The Importance of Authenticity

July 2024   Suzanne Ginsburg brings the people-first leadership style she employs at Uber Freight to her new role on mpd²’s Industry Advisory Board.

from the Master of Product Design and Development Management (mpd²) program

Reflecting on a Graduation Speech

July 2024   Luis Cerro (MMM '23) looks back on the speech he delivered to his fellow graduates last year and shares how MMM helped him grow as a person and hybrid innovator.

from the MMM Program

A New Spork to Support Your Academic Goals

July 2024   Yaritza Chavez’s EDI Thesis project helps neurodivergent people plan and schedule; it also demonstrates the importance of teamwork, even on independent assignments.

from the Engineering Design Innovation (EDI) program

Easing the Patient Journey

June 2024   Kyron Whitfield employs the lessons he learned in Northwestern's MBA + MS in Design Innovation (MMM) program to give Walgreens customers a better online experience.

from the MMM Program

Forget Imitation Crab - Researchers Test Snackable Snails

June 2024   A group of Segal students recently tested snack-able artificial snails in Miami, where climate change, overfishing and the appetite of some sea life are threatening the small herbivores that work to keep seagrass beds and coral reefs clean.

from Northwestern Now

Gamifying Learning to Type

June 2024   mpd² students Roxy Capron and Patrycja Delcourt are developing a fun way to teach children to type without adding to their screen time.

from the Master of Product Design and Development Management (mpd²) program

Collaborating on Financial Matters with Care

June 2024   Ada Michaels Shapiro’s EDI Thesis project helps caregivers and care recipients easily collaborate on financial matters.

from the Engineering Design Innovation (EDI) program

A “Techtonic” Shift

June 2024   The co-chairs of the Kellogg Tech Conference relied on their MBA + MS Design Innovation (MMM) program foundation to create a sold-out event examining the technology industry as it stands at a crossroads.

from the MMM Program

Celebrating 10 Years of DTR’s Self-Directed Learning Community

June 2024   A week of public events marks the success and growth of Haoqi Zhang’s Design, Technology, and Research program.

from Northwestern Engineering

Empowering the Transition

June 2024   Nimi Oyeleye came to Northwestern's MBA + MS Design Innovation (MMM) program with her sights set on a job in a new field. As graduation approaches, that job is waiting for her.

from the MMM Program

Aging With Autonomy

June 2024   A team of mpd² students is refining a product concept to detect when an older person falls, initiates the rescue, and provides health insights for their capstone project.

from the Master of Product Design and Development Management (mpd²) program

EDI Thesis Projects: Class of ‘24

June 2024   Design Innovation Thesis projects demonstrate passion creativity and design expertise

from the Engineering Design Innovation (EDI) program

McCormick, Segal Students Produce Strong Showings at VentureCat

May 2024   Students associated with Northwestern Engineering, the Segal Design Institute, or the Farley Center for Entrepreneurship and Innovation took home the biggest prizes at the annual VentureCat competition, held May 22 in the Kellogg Global Hub’s White Auditorium.

from Northwestern Engineering

Bridging the Language Gap

May 2024   Four MMM students developed the InstaEnglish app that earned top prize in the annual Kellogg Venture Challenge.

from the MMM Program

The Power of Empathy

May 2024   It is easy for Michael Miller to recount the most important lesson he learned in Northwestern's MBA + MS in Design Innovation (MMM) program. It's a skill he leverages every day as a program manager at Google.

from the MMM Program

Escarg-no: Fake Snail Shells Created by Northwestern Students Will Be Used to Lure in Sea Predators for Research

May 2024   Segal Design Certificate students collaborated with scientists at the Shedd Aquarium to design 'Gastropops,' fake shells that will help researchers measure how often marine predators, like lobsters and stingrays, eat shelled creatures.

from Chicago Sun-Times

Solving Problems and Nurturing Future Problem Solvers

May 2024   Courtney Welton helps guide curriculum alignment for the mpd² program in addition to her work promoting compliance, ethics, and transformation at Allstate.

from the Master of Product Design and Development Management (mpd²) program

A Low-Cost Solution to Prevent Broken Medical Devices

May 2024   DTC students collaborated with Shirley Ryan AbilityLab to design a solution to prevent broken dynamometers.

Learning By Coaching

May 2024   Lindsay Lipschultz (EDI ‘24) shares how her experience as a design coach for undergraduate students enhanced her professional skill set.

from the Engineering Design Innovation (EDI) program

Cycling Success

May 2024   DTC student teams work to improve Envision Unlimited’s adaptive cycling program.

Differentiation by Design

April 2024   Blending human-centered design research and methodologies with a strategic focus on creative problem solving, Dan Brown helps MaDE students seek, conceive, and create compelling solutions for the marketplace.

Why Buy When You Can Borrough?

April 2024   Rahul Srivathsa’s company was born just as his MMM experience began. He shares how the program helped get his business off the ground and focus it for future success.

from the MMM Program

Embracing a Non-Linear Path

April 2024   Ritika Ramesh shared her experiences and knowledge with undergraduate students as part of EDI's design coaching program.

from the Engineering Design Innovation (EDI) program

How Infrastructure Shapes Our World

April 2024   Author and engineering professor Deb Chachra challenges students to rethink infrastructure design.

Five Frequently Asked Questions About mpd²

April 2024   The program's leadership team provides answers about the application process, the course structure, and the capstone course.

from the Master of Product Design and Development Management (mpd²) program

A New Recipe for Success

April 2024   Akito Kashiwai credits the MMM program with giving him the needed support to create a startup aimed at changing how small food-service businesses find funding.

from the MMM Program

Protecting the Power of the Creator

April 2024   James Conley’s mpd² class focuses on the importance for product designers to legally safeguard the thoughts and plans that lead to profitable goods and services.

from the Master of Product Design and Development Management (mpd²) program

An Insider's Perspective on Growth Innovation

March 2024   Accenture Song global chief strategy officer Baiju Shah discusses leadership and what it takes to remain relevant in his Growth Innovation course.

from the MMM Program

The Entrepreneurial Cheerleader

March 2024   Zach Jaffe brought his startup experience to the MMM program and is using it to foster the enthusiasm on campus for entrepreneurship and venture capital.

from the MMM Program

New Son, New Focus on Climate Change

March 2024   Dan Butt combined inspiration from his newborn child with skills he learned in the EDI program to chart a new course for his professional future.

from the Engineering Design Innovation (EDI) program

Leader of the Bike Lane Uprising

March 2024   Christina Whitehouse leaned on her mpd² education to create the app that allows cyclists to report bike-lane hazards and has prompted city action to promote a safer environment for bikers.

from the Master of Product Design and Development Management (mpd²) program

Scaling Olympus

March 2024   Scott Tsangeos leans on his MMM lessons and the opportunities the program provides to build his strength-training app into a powerhouse in the fitness community.

from the MMM Program

Leveraging AI in Healthcare

March 2024   Ayla Commet is applying the lessons she learned in the mpd² program to her new job as a senior product manager at Digital Diagnostics, where she is using artificial intelligence to help diagnose eye and skin diseases.

from the Master of Product Design and Development Management (mpd²) program

Healing the Earth – with the Earth

March 2024   EDI students Patrick Giavelli and Kallie Mingay spent their summers advancing a developing technology at startup Vaulterra that could help reduce the impact of climate change.

from the Engineering Design Innovation (EDI) program

Keeping an Eye on AI

February 2024   Oleg Evdokimov uses the lessons he learned from the mpd² program to teach the pros and cons of artificial intelligence to Northwestern students — and his children.

from the Master of Product Design and Development Management (mpd²) program

From Toothbrushes to Whiskey

February 2024   Marissa Noboa shares how the MMM program set her up for what has proven to be a successful and diverse career in brand leadership.

from the MMM Program

Bringing Healthcare Interns Together

February 2024   Two EDI students reflect on their experience creating Summer Studio, a place for student designers working in the healthcare industry to find connection and community.

from the Engineering Design Innovation (EDI) program

The Tone-Setters

February 2024   Will Hubbard and Marty Ringlein teach the introductory course in the mpd² program and sharpen the entrepreneurial focus for the new students.

from the Master of Product Design and Development Management (mpd²) program

Cutting Through the Digital Clutter

February 2024   Microsoft's Mike Edmonds received the 2023 Cole-Higgins Award for Excellence in Teaching for his work teaching Mindful Product Management in Northwestern's MBA + MS Design Innovation (MMM) program.

from the MMM Program

Helping Parkinson’s Patients Write Again

February 2024   David Schatz-Mizrahi shares how the EDI program prepared him for his summer internship helping startup SteadyScrib develop its product to enable those with Parkinson’s uncontrollable tremors to once again write.

from the Engineering Design Innovation (EDI) program

Searching for Revenue at Amazon

January 2024   Sky Lalwani's internship at Amazon gave him the chance to leverage lessons learned in Northwestern's MBA + MS Design Innovation (MMM) program to help solve a financial problem.

from the MMM Program

Lesley-Ann Noel Speaks on How to Design for Social Change

January 2024   Author and educator Lesley-Ann Noel breaks down her book, "Design Social Change," for Northwestern students.

Beyond Barbie

January 2024   Tamara Gutverg shares insights from her internship experience at toymaker Mattel, planning for the next generation of dolls while being immersed in a cultural tidal wave.

from the MMM Program

Teaching About Customer-Driven Opportunities

January 2024   Elisa Vargas and JoEllen Kames are leading mpd²’s Customer-Driven Opportunities course for the first time, but the duo have a long-standing professional connection outside the classroom.

from the Master of Product Design and Development Management (mpd²) program

Bringing Added Thrills to the Rides

January 2024   Lucas Iezzi reflects on his internship experience making animatronic characters for theme parks with LF Studios and how the EDI program is shaping his approach to design innovation.

from the Engineering Design Innovation (EDI) program

Dirt-powered Fuel Cell Runs Forever

January 2024   Segal Design Certificate alumnus Bill Yen is the lead author on new research developing a new fuel cell that harvests energy from microbes living in dirt.

from Northwestern Engineering

She Just Did It

January 2024   Karley Woods looks back on how the MMM program helped prepare her for success during her summer internship with Nike.

from the MMM Program

From the Research Lab to CEO

January 2024   New Industry Advisory Board Member Garry Cooper shares the Northwestern roots of his company Rheaply and why he’s excited to be a part of the mpd² program.

from the Master of Product Design and Development Management (mpd²) program

Exploring the Heart of Design

January 2024   Inspired by the Bay Area Immersion program, Chicago Design Immersion marks a departure from campus-based classes, offering a hands-on exploration of Chicago’s vibrant design story and its makers.

mpd² Welcomes Eight New Alumni Board Members

December 2023   The program's Alumni Group helps cultivate deeper engagement between former students and those currently in the program.

from the Master of Product Design and Development Management (mpd²) program

Answering the Call of Duty

December 2023   Kevin Petty looks back on his internship with Activision and how the MMM program helped prepare him for success with the maker of the popular video game series.

from the MMM Program

Vaulterra's Fast Rise

December 2023   Patrick Giavelli leverages EDI education and Northwestern’s academic, research, and entrepreneurial resources to steer the founding and development of a promising green tech company.

from The Farley Center for Entrepreneurship and Innovation

The Changing World of Product Development 

December 2023   Chris Rowe is the newest member of the mpd² Industry Advisory Board. He shares his insights on how creating new offerings is changing and how the mpd² program is successful at producing graduates who make a difference.

from the Master of Product Design and Development Management (mpd²) program

Capital One’s MMM Five

December 2023   A quintet of summer interns brought the program’s human-centered design approach to the financial institution.

from the MMM Program

The Quest for Rapid Growth

November 2023   Intech Systems Managing Director Deval Parikh (MMM ‘99) talks about how he leveraged his MMM education to develop a business philosophy that has led to multiple massive success stories.

from the MMM Program

Segal Design Certificate Alumni Spotlight: Karina Patel

November 2023   Karina Patel’s experience in Segal design courses drives her contributions in the theater world.

The New and Improved Capstone

November 2023   mpd²’s culminating class was updated for this school year. Learn why the change was made and what it will look like for students.

from the Master of Product Design and Development Management (mpd²) program

New Video Highlights Strengths of mpd²

November 2023   Discover how alumni benefited from the program's emphasis on design, product management, and business.

from the Master of Product Design and Development Management (mpd²) program

Blending Creativity and Design with Business in the MMM Program

November 2023   International student Maanil Dodani ’25 recounts his first few months in the design-centric MBA program, and how supportive career coaches and peers are helping him chart a career pivot.

from Kellogg

Moving Cargo, Learning Lessons 

October 2023   Sherry Xu (EDI ‘24) discusses her EDI Design Sprint project and the importance of user research to her success working with Uber Freight.

from the Engineering Design Innovation (EDI) program

Focused on Flow

October 2023   Michael Chen shares how instrumental the MMM program was to his career growth and his ability to create innovative workflow products at Asana.

from the MMM Program

The Brand and Design Connection 

October 2023   Rick Hoobler discusses the EDI class he teaches and how his own career experiences demonstrate the way the important link develops between a company and its creations.

from the Engineering Design Innovation (EDI) program

Getting Ready for a Challenge

October 2023   Connie Meyer discusses why she finds excitement in negotiating and conflict resolution and how she will approach teaching those skills for the first time to mpd² students.

from the Master of Product Design and Development Management (mpd²) program

Unlocking an Internship

September 2023   Rising MaDE senior Pratham Bansal turned a design class project into an internship opportunity in the electrical vehicle industry.

Bringing Paper Puppets to Life

September 2023   Annie Thomas (EDI ‘23) discusses her Thesis project journey and how she arrived at the framework for a stop-motion animation kit for children.

from the Engineering Design Innovation (EDI) program

Re-Boot for Winter

September 2023   A team of four MaDE students designed winter boots that can expand up to three sizes, tentatively called Sno-Gro Boots.

from Northwestern Magazine

Student Entrepreneurs Driving to Success with Football Card Game

September 2023   Leveraging their undergraduate experience at Northwestern Engineering, MaDE students Harrison Brooks and Cameron Briskin teamed up to create Fourth Down, a card game that recreates the excitement of the sport while promoting connection between players.

from Northwestern Engineering

Reinventing Couples Counseling 

September 2023   Adam Putterman's MMM experience made it possible to found OURS, a company financially backed by Serena Williams’ fund Serena Ventures that is trying to remove the stigma surrounding couples looking for help in their relationship.

from the MMM Program

Northwestern Engineering Names Winners of 2023 Cole-Higgins Awards

September 2023   Segal faculty members Mike Edmonds and Chamille Lescott were named winners of the 2023 Cole-Higgins Awards for outstanding teaching and advising.

from Northwestern Engineering

A Sparkling Project for MMM Students

September 2023   Students in the MMM program’s Research-Design-Build course talked about their experience helping one of the world’s largest diamond retailers create lasting connections to its customers.

from the MMM Program

EDI Alumni and Students Go Back to Camp(us)

September 2023   A collaborative event brought more than 60 EDI students and alumni together to start the school year, learn from one another, and experience the program's vibrant design innovation community.

from the Engineering Design Innovation (EDI) program

Capping Off the Capstone Experience

September 2023   mpd² students presented their final projects to classmates, faculty, and venture capitalists.

from the Master of Product Design and Development Management (mpd²) program

‘The Guy Who Does Crazy Stuff’ 

September 2023   Logan Groover leverages the lessons learned from the MMM program to play the role of impressionist at e-commerce giant Wayfair. 

from the MMM Program

From the Classroom to the Campground: Students Dive into RV Life

September 2023   Summer field research trips gave Segal students a unique opportunity to practice human-centered design outside the classroom.

Keeping Furniture Out of Landfills

August 2023   Autumn Basinger’s (EDI ‘23) thesis project aims to create a digital community to keep furniture from winding up in a landfill.

from the Engineering Design Innovation (EDI) program

Rethinking the Driving Experience 

August 2023   Geetha Somayajula (MMM '24) shares how she applied lessons learned in MMM to win the Kellogg Design Challenge and help Nissan reimagine global transportation.

from the MMM Program

Lessons From Special Education

August 2023   Samantha Soloway talks about her road from teacher to product innovator and how she saw the need for human-centered design well before she started her mpd² journey.

from the Master of Product Design and Development Management (mpd²) program

Students Recognized in Forbes '30 Under 30'

August 2023   Segal students have secured spots on this year’s Chicago-specific Forbes ’30 Under 30’ list.

from Northwestern Engineering News

Improving the Breadfruit Drying Process

August 2023   The Trees That Feed Foundation worked with first-year Design Thinking and Communication students to see how the breadfruit drying and refining process could be improved for this important culinary staple.

A Place for Grieving Parents

July 2023   Alexandra Andreiu (EDI ‘23) talks about her thesis project and developing a framework for a digital platform to help parents going through loss from miscarriages and stillbirths.

from the Engineering Design Innovation (EDI) program

Artist vs. AI? Try Artist and AI

July 2023   David Du’s EDI thesis project aims to provide common ground among the distrust between creatives and artificial intelligence.

from the Engineering Design Innovation (EDI) program

Battling Through Uncertainty 

July 2023   mpd² students talk about their ongoing capstone project experience and the journey from ambiguity to a well-defined goal of creating an app to help parents of children with food allergies.

from the Master of Product Design and Development Management (mpd²) program

The Sound of Internship Success

June 2023   Bryanna Benicia (EDI ‘23) explains why doing acoustic research was a key component of her internship with office furniture company Steelcase — and how it prepared her for life after EDI.

from the Engineering Design Innovation (EDI) program

NASCAR Chicago Street Race Presents New Challenges to Drivers, Race Car Engineers

June 2023   NASCAR's upcoming Chicago street race will pose new challenges for race car engineers according to Mike Beltran, senior lecturer at Segal and adviser to Northwestern University's formula racing team.

from ABC7 Chicago

Unfuzzying the Fuzzy

June 2023   Wilson Beebe (mpd² '22), talks about how the mpd² program helped accelerate his career and prepared him for his current role as manager of design for the disruptive innovation incubator at SC Johnson.

from the Master of Product Design and Development Management (mpd²) program

Discovering a Creative Confidence

June 2023   Paige Hendersen (EDI ‘22) talks about how her mindset and skill sets shifted during her time in the EDI program and how that prepared her to become a design researcher at Sylver Consulting.

from the Engineering Design Innovation (EDI) program

The Push for More Sustainable Medicine

June 2023   Through a life cycle assessment of existing medical kits, Jennifer Dunn and Northwestern design and engineering students unlock opportunities to improve sustainability in the healthcare sector.

Design Certificate Students Place Third for Poster Presentation at Northwestern Undergraduate Research Expo

June 2023   A Segal Design Certificate student team earned third place in the Natural Sciences and Engineering category for their poster presentation at the Northwestern Undergraduate Research Expo.

Christopher Schuh Named Dean of McCormick School of Engineering

June 2023   A renowned researcher, entrepreneur, educator, and alumnus, Schuh will join Northwestern from MIT.

from Northwestern Engineering

Discussing Design

May 2023   Segal students and faculty launched two podcasts, "Technical Difficulties" and "To Be Designed," which amplify underrepresented voices in tech and explore the art, ethics, and psychology behind design.

Simplifying Signage for a Better Airport Experience

May 2023   EDI student Clark Mitchell spent the summer interning with United Airlines to help improve the company's signage system at airports across the country.

from the Engineering Design Innovation (EDI) program

Bringing Sustainability into Human-Centered Design

May 2023   EDI students begin the program by getting hands-on experience with real product innovation projects sponsored by Procter & Gamble.

from the Engineering Design Innovation (EDI) program

Making Bike Lanes Safer

May 2023   A new app from Christina Whitehouse is making bike lanes safer in urban settings.

from Northwestern Magazine

DTC Student Teams Revamp the Registrar’s Office 

April 2023   Four student teams from Design Thinking and Communication proposes ideas to modernize the University Registrar’s office.

Class of 2023: EDI Thesis Projects

April 2023   Get an inside look at what each EDI student created for their final Thesis projects.

from the Engineering Design Innovation (EDI) program

Finding Empathy for Bike Riders

April 2023   mpd² students’ bicycle-safety capstone project highlights the importance of following where the research leads when developing new products.

from the Master of Product Design and Development Management (mpd²) program

The Lifelong Student

March 2023   Elizabeth Jacobsen (mpd² ‘20) took advantage of a unique alumni opportunity to continue developing her skills while working as a global technical sustainability director for the health and wellness platform at Mars.

from the Master of Product Design and Development Management (mpd²) program

Helping the Aging Population and their Caregivers

March 2023   EDI’s Design Research course helped new students learn the foundation for human-centered design and develop ideas to promote care and independence.

from the Engineering Design Innovation (EDI) program

MaDE Student Abdalla Badri Named Co-op Student of the Year

March 2023   Badri worked at Apple for nine months and gained confidence during the experience.

from Northwestern Engineering

Protecting Women’s Health Privacy 

March 2023   Students in the MMM program’s Equity Centered Design class partnered with a Chicago group to help seal recently-digitized sensitive information.

from the MMM Program

Tech Talk Translators 

March 2023   MMM course’s new instructors focus on creating digital designers with the ability to build bridges to the world of software engineers and developers.

from the MMM Program

Northwestern Students Help Parkinson’s Patients Put Pen to Paper

March 2023   Segal Design Certificate student Izzy Mokotoff and biomedical engineering student Alexis Chan share story behind SteadyScrib on WGN News.

from WGN News

A Pen Designed for Parkinson's Patients

March 2023   SteadyScrib, a startup led by Segal Design Certificate student Izzy Mokotoff and biomedical engineering student Alexis Chan, is developing a unique pen and clipboard set that negates the effects of shaking and tremors in Parkinson's patients when writing.

from Northwestern Now

From Punchline to AWS Product Manager 

March 2023   Jayadev Kalla talks about how the mpd² program helped him find the type of job he once thought was beyond his reach.

from the Master of Product Design and Development Management (mpd²) program

Experiencing Human-Centered Design in Action  

March 2023   Auston Ferrarer’s summer work with Johnson & Johnson led to a full-time job with the company, which he'll start after hiking the Appalachian Trail.

from the Engineering Design Innovation (EDI) program

A Pen for Parkinson’s Patients

February 2023   Segal Design Certificate student Izzy Mokotoff and cofounder Alexis Chan invented SteadyScrib, a special pen and clipboard set that helps people with Parkinson’s disease write again.

from Northwestern Magazine

Applying mpd² Lessons to Watson and IBM

February 2023   Erik Didriksen talks about how mpd² helped him rethink product management and how he grew during his time in the program.

from the Master of Product Design and Development Management (mpd²) program

Training the Hybrid Innovator

February 2023   MMM program’s co-director talks about how the program is able to create graduates ready to make a difference in the business world.

Illuminating the Black Experience Through Dance and Technology

February 2023   Segal Fellow Thomas F. DeFrantz will use funding from the Mellon Foundation to explore how Black dance matters, furthering efforts to champion underrepresented voices.

from Northwestern Now

Jim Wicks Receives 2022 Meshii Award

January 2023   The award, donated by the family of emeritus faculty member Masahiro “Mike” Meshii, honors excellence in design education.

from Northwestern Engineering

A Passion for Problems 

January 2023   Sydney Bernstein talks about how the EDI program helped prepare her to work at IA Collaborative and how she approaches her work through human-centered design.

from the Engineering Design Innovation (EDI) program

Arshay Cooper Shares Inspirational Life Story

January 2023   Author Arshay Cooper told his life story in celebration of the launch of Northwestern Engineering's Personal Development StudioLab, a space where students develop and practice their life approach.

from Northwestern Engineering

Mastering the Art of Negotiations 

January 2023   Thomas Gibbons helps fill mpd² students’ conflict-resolution toolbox with a variety of skills he, himself, has needed during his career as a journalist, lawyer, and arbiter. 

from the Master of Product Design and Development Management (mpd²) program

The Milwaukee Tool Five

January 2023   Five EDI graduates work together at Milwaukee Tool, helping create innovative tools and worksite solutions while implementing the human-centered design skills they honed at Northwestern.

from the Engineering Design Innovation (EDI) program

Producing Profitable Products

January 2023   The mpd² Business Model Design course gives students a toolkit to create and manage the things consumers want – and are willing to pay for.

from the Master of Product Design and Development Management (mpd²) program

MPD2 Celebrates 20 Years

December 2022   Alumni returned to campus this fall to interact with current students and share how the program made a difference in their lives and their careers.

from the Master of Product Design and Development Management (mpd²) program

Fifteen Years Forward

December 2022   EDI Director Amy O'Keefe looks back on the program's 15th anniversary and ahead to her hopes for the program's future.

from the Engineering Design Innovation (EDI) program

MaDE Celebrates its 20th Anniversary

November 2022   Launched in 2002, when human-centered design was only beginning to pop up in academia, MaDE pioneered the idea of a design-centric degree at a top engineering school and celebrates its 20th year in 2022 as one of the nation’s few accredited manufacturing and design engineering programs – and the only one found at an elite Research I institution.

Bringing the MMM Mindset to Google

November 2022   Saranga Arora’s summer internship helped shape her career goals for when she graduates from the MMM program.

from the MMM Program

Six New Faculty Members Join the Segal Community

November 2022   The Segal Design Institute welcomed six new faculty members, advisers, and instructors to its community this fall. The group brings a range of expertise in areas including strategic design thinking, environmental design, and UX, and will support Segal’s mission of empowering the next generation of design innovators.

Exploring the Intersections of Design, Neuroscience, and Dance

November 2022   The final talks in the Design at the Intersections series encouraged participants to consider how design intersects with neuroscience and biomedical engineering, and improvisational dance performance.

Shopify’s ‘Benevolent Spider’

November 2022   Anna Mollenkopf (MPD2 ‘17) weaves a web connecting the ecommerce company's R&D teams to help create and launch products.

from the Master of Product Design and Development Management (mpd²) program

Designing with Equity in Mind 

October 2022   A new MMM course looks at an often overlooked element in human centered design in an effort to address current social inequities. 

from the MMM Program

Sharing a Passion for Design Research

October 2022   Engineering Design Innovation (EDI) alumni Alyssa Brown and Erica Isaacs are sharing their perspective on design research with students in EDI and the Segal Design Institute.

from the Engineering Design Innovation (EDI) program

Developing the Mindset of a CEO

October 2022   Dahlia Haynes’ credits her time in Northwestern Engineering's MPD2 program with helping get her where she is today — which happens to be working in Malaysia for SC Johnson.

from the Master of Product Design and Development Management (mpd²) program

Serving Impoverished Areas in Kenya

October 2022   Tobias Wyler’s summer internship allowed him to apply lessons learned in MMM to help improve the sanitation situation in slums in Nairobi.

from the MMM Program

Unboxing User Experience

October 2022   Soudy Khan (MPD2 '20) has spent three decades focused on user experience, but it was his experience in MPD2 that helped him find a new appreciation for the field.

from the Master of Product Design and Development Management (mpd²) program

Students Featured in Chicago Inno’s ‘25 Under 25’

October 2022   Rising young innovators from Segal are making a mark in Chicago’s entrepreneurship community.

from Northwestern Engineering

10 Alumni on Why They Chose MMM

September 2022   Recent graduates from the dual-degree program thought back to their time as prospective students and explained why MMM appealed to them.

from the MMM Program

Becoming a Math Teacher's Best Friend

September 2022   Jake Erichson leaned on his MMM lessons during his summer work on an app designed to make life easier for math teachers.

from the MMM Program

Returning to Microsoft and Minecraft

August 2022   Danielle Ma (MMM '22) is applying the focus on human-centered design she learned in MMM into her work at Microsoft, where she's leading consumer insights for the Minecraft franchise.

from the MMM Program

Expanding Reality Thanks to MMM

August 2022   René Peters talks about how his time with the MMM program helped him on the road to unveiling NVIDIA’s potentially life-changing Project Aurora.

from the MMM Program

Design Thinking with Bank of America

August 2022   MMM students helped Bank of America reimagine the post-pandemic banking experience for their Business Innovation Lab (BIL) project.

from the MMM Program

When Work and School Collide

August 2022   Kelli Palm (MPD2 ‘19) talks about how her career and graduate school lessons intersected to help make her more effective at Zimmer Biomet.

from the Master of Product Design and Development Management (mpd²) program

An Intermission for Mental Health

August 2022   Roni Greenberg’s Thesis project focused on an app designed to break the downward spiral of mental illness linked to and worsened by smartphone use.

from the Engineering Design Innovation (EDI) program

MPD2 Welcomes New Advisory Board

August 2022   Director Jim Wicks explained what excites him about the program's new board and how he hopes they can help students differentiate themselves in the marketplace.

from the Master of Product Design and Development Management (mpd²) program

From Moonshots to Better Health

August 2022   Georgios Skoufalos (EDI '16) turned his time in the EDI program into a pathway to help focus product designs to alleviate people’s struggles.

from the Engineering Design Innovation (EDI) program

Tracking Success Through a Design Sprint

August 2022   Recent EDI graduates reflect on the opportunity to work directly with Jiobit to help discover a potentially new audience segment.

from the Engineering Design Innovation (EDI) program

Designing the Future of Design Education

July 2022   On June 15 – 17, Northwestern hosted the 2022 Future of Design in Higher Education convening, a gathering of design innovation faculty from across the country who care deeply about making design education better.

Building a Design Toolbox

July 2022   In DSGN 297-1: Wireframing and App Design Basics and DSGN 297: Manufacturing Basics, students develop complex design skills in half the time.

Laundry Down to a Science

July 2022   Sammy Wang (MPD2 '17) leans on her MPD2 experiences to help communicate the high-tech innovation behind some of P&G’s most popular brands.

from the Master of Product Design and Development Management (mpd²) program

A First-Hand Look at Physical Therapy

June 2022   Former Northwestern running back Jesse Brown (EDI ‘22) talks about how his experiences as an athlete inspired him to design a product for patients to stick with their physical therapy programs.

from the Engineering Design Innovation (EDI) program

Designing Compelling Performances

June 2022   In DSGN 395: Performance and Technology, students collaborate across disciplines to create technologically enhanced, movement-based performances.

Getting Unstuck Thanks to MPD2

June 2022   Joshua Childs (MPD2 '20) talks about how Northwestern Engineering's Master of Product Design and Development (MPD2) program helped him kick start his career and grow as a leader with Validity Inc.

from the Master of Product Design and Development Management (mpd²) program

Imagining a Better Dating App

June 2022   For her Thesis project, Kayli Fradin (EDI '22) developed a new, safer way for people to meet online.

from the Engineering Design Innovation (EDI) program

Sustainable Play in a Box

June 2022   Paige Hendersen (EDI '22) created an environmentally friendly subscription arts-and-crafts service for children for her Thesis in Northwestern's Engineering Design Innovation (EDI) program.

from the Engineering Design Innovation (EDI) program

Expanding the Intersections of Design

June 2022   During spring quarter Design at the Intersections talks, faculty pairs discussed challenges and opportunities facing designers across disciplines.

Riding His Own Wonkavator

June 2022   The MPD2 program helped Justin Zupnick (MPD2 '18) find new direction for his career and prepared him for his current innovative role at a progressive health benefits provider.

from the Master of Product Design and Development Management (mpd²) program

Forming Memories

May 2022   During Northwestern’s fourth annual Iron Pour, students, faculty, and staff participated in a centuries-old manufacturing process.

InfernoGuard, Cofounded by McCormick Student, Wins VentureCat Grand Prize

May 2022   At VentureCat, Northwestern's annual student startup competition, the 2022 grand prize went to InfernoGuard LLC, founded by Segal MaDE student Kevin Kaspar.

from Northwestern Engineering

Designing Practical Technology Solutions

May 2022   Students in Northwestern Engineering’s Design, Technology, and Research (DTR) program earned top awards in the Undergraduate Category at the Association for Computing Machinery (ACM) Computer-Human Interaction (CHI) 2022 Student Research Competition held in New Orleans.

from Northwestern Engineering

Designing IoT Products to Connect the World

May 2022   Ryan Lee (MMM '16) talks about how Northwestern's MMM program prepared him for his work as senior director of product management with Hologram, an Internet of Things startup.

from the MMM Program

Bringing Fresh Eyes to Barilla

May 2022   Discover why the 145-year-old pasta company continues to turn to students in Northwestern's MMM program for guidance in design thinking and human-centered design.

from the MMM Program

Alumni Mentorship a Key Part of MPD2 Experience

May 2022   Three graduates from Northwestern Engineering's Master of Product Design and Development Management (MPD2) program explain why it's important for them to help current and future students.

from the Master of Product Design and Development Management (mpd²) program

Class of 2022: EDI Thesis Projects

April 2022   Get an inside look at what each of the EDI students created for their final Thesis projects.

from the Engineering Design Innovation (EDI) program

Michael Beltran Honored with University Teaching Award

April 2022   Northwestern Engineering’s Michael Beltran is one of five Northwestern faculty members being honored with the 2022 University Teaching Awards. The annual recognition is given to professors who demonstrate excellence and innovation in undergraduate teaching.

from Northwestern Engineering

Designing Products People Love

April 2022   Bridget McMullan (MPD2 '17) is using her MPD2 knowledge to meet member needs as director of product strategy at Anthem, America’s largest for-profit health insurer.

from the Master of Product Design and Development Management (mpd²) program

A Capstone Culmination

April 2022   MPD2 students spend almost a year creating a product they think can impact the public and attract customer interest.

from the Master of Product Design and Development Management (mpd²) program

Modernizing and Expanding the MPD2 Program

April 2022   Director Jim Wicks talks about changes to the Master of Product Design and Development Management (MPD2) program curriculum and how they will help students thrive now and in the future.

from the Master of Product Design and Development Management (mpd²) program

EDI Thesis Projects: Novel Takes on Hybrid Design

April 2022   Students in Northwestern’s Engineering Design Innovation (EDI) program demonstrate breadth and depth of their design innovation craft through individual thesis projects that illuminate each student’s unique skills as a hybrid designer.

from the Engineering Design Innovation (EDI) program

3 Things to Know About Business Innovation Lab

April 2022   MMM Co-Director Greg Holderfield talks about the unique elements of Business Innovation Lab, the culminating course in a student's MMM experience.

from the MMM Program

Helping iRobot Become a Tech Lifestyle Brand

April 2022   Students in Northwestern's Engineering Design Innovation (EDI) program collaborated with the company known for its Roomba® vacuum cleaner to address new business opportunities.

from the Engineering Design Innovation (EDI) program

Bringing Empathy to the Bra-Buying Experience

April 2022   Nicole Cuervo (MMM '22) is leveraging the lessons she's learned in Northwestern's MMM program to launch Springrose, her own company that produces adaptive, attractive, and comfortable bras designed specifically for women with upper mobility restrictions.

from the MMM Program

Designing with Curiosity, Bravery, and Optimism

April 2022   EDI advisory board member Kevin Bethune’s new book, Reimagining Design, reflects the optimism he brings to design during times of exponential change.

from the Engineering Design Innovation (EDI) program

Teaching the Value of Accounting

March 2022   Robin Soffer helps students in Northwestern Engineering's Master of Product Design and Development Management (mpd²) program understand that 'accounting is the language of business.'

from the Master of Product Design and Development Management (mpd²) program

A Front-Row Seat to Interaction Design

March 2022   The three co-instructors of one of the EDI program's foundational courses talk about the unique setup of their class and how it mirrors life in the design industry.

from the Engineering Design Innovation (EDI) program

DTC Student Spotlight: John Chen

March 2022   Embracing the lessons of design thinking and communication, Chen (BS ’24) and Medical Makers teammates are applying principles of human-centered design to developing wearable technology capable of predicting the release of bodily waste in patients with incontinence.

Taking Learning to Another Level

March 2022   A trio of DTC students volunteered for an extracurricular project with Byline Bank. As a result, they learned more about human-centered design and themselves.

The Many Hats of a Product Designer

March 2022   Yao Shi (EDI '14) shares her experience as a senior product designer at Uber Freight and the skills she believes are necessary to be effective in her role.

from the Engineering Design Innovation (EDI) program

Bringing Human-Centered Design to the Job Search

February 2022   The Design Communication and Methods course helps students in Northwestern’s Engineering Design Innovation (EDI) program apply design thinking to career exploration activities and assets.

from the Engineering Design Innovation (EDI) program

Designing the Future of History Education

February 2022   Steph Manuel (MMM '19) shares how MMM prepared him to launch TrueFiktion in an effort to redesign how people understand and relate to American history.

from the MMM Program

MMM Alum Uses Design Thinking to Help Plato Look Forward

February 2022   Stephen Chang (MMM ‘21), a product manager at startup Plato, reflected on his recent experience leading a design sprint to help brainstorm new growth opportunities for the company.

from the MMM Program

Looking Forward to the Future of mpd²

February 2022   Jim Wicks, mpd² program director, shares what inspires him about Northwestern Engineering's Master of Product Design and Development Management (mpd²) program and what has him excited for the future.

from the Master of Product Design and Development Management (mpd²) program

Putting the Consumer First, in EDI and at P&G

February 2022   Adjunct lecturer Helen von den Steinen explains how a relationship between Procter & Gamble and Northwestern's Engineering Design Innovation (EDI) program gives students first-hand experience with human-centered design.

from the Engineering Design Innovation (EDI) program

Human-Centered Design Takes Flight

February 2022   SueSan Chen (EDI ‘18) shares how they apply human-centered design principles learned in Northwestern's Engineering Design Innovation (EDI) program to large-scale projects at United Airlines.

from the Engineering Design Innovation (EDI) program

Envisioning a Smarter Bathroom

February 2022   Amber Hall (mpd² ‘20) is changing how we interact with our home, starting with the bath. She shares how Northwestern Engineering's Master of Product Design and Development Management (mpd²) program gave her the product development skills to inspire the future.

from the Master of Product Design and Development Management (mpd²) program

Bringing Human-Centered Design Home

February 2022   Claire Henderson (MMM ‘18) shares how Northwestern’s MMM Program prepared her to lead the innovation team at Zillow.

from the MMM Program

Theory and Practice in Design Thinking Leads to InstaShield PPE Face Shield

January 2022   Applying his Differentiation by Design process, Segal Design Institute clinical professor Dan Brown invented a face shield, for rapid mass production, that can be clipped to any baseball cap.

from Northwestern Engineering

MMM Student Powers New Energy Company

January 2022   Entrepreneur Sophia Wennstedt (MMM ‘22) shares how blip energy got started and explains the value of the company's first product, the blipOne smart battery.

from the MMM Program

EDI Students Learn to Stand Out Thanks to Recent Alumni

December 2021   Alumni from Northwestern's Engineering Design Innovation (EDI) program hosted an informal reunion to share their own experiences with current EDI students.

from the Engineering Design Innovation (EDI) program

Design and Engineering Intersect in New Event Series

December 2021   The Design at the Intersections series, hosted by Segal Design Institute, brings together faculty from Northwestern Engineering to discuss interdisciplinary opportunities within design and engineering.

'Bringing the Future to Life' Thanks to MMM

December 2021   Adam Attas (MMM ‘18) explains how he's leveraged human-centered design principles at Fortune 100 companies and now as a product manager at a startup venture studio.

from the MMM Program

Lessons Learned So Far in MMM

November 2021   Current second quarter students check in about the highlights from their introduction to MMM and what they're looking forward to most about the rest of their time in the program.

from the MMM Program

Using Creativity in New and Productive Ways

November 2021   Rohan Bhatt (MMM '22) has always been a creative person. Thanks to Northwestern's MMM program, he is learning to use that creativity to drive impact and create change.

from the MMM Program

EDI Students Look 'Through the Looking Glass'

October 2021   First-year students in the EDI program were inspired by Alice in Wonderland as part of their Design Boot Camp orientation workshop.

from the Engineering Design Innovation (EDI) program

Leading Through the Power of Design

October 2021   Steelcase VP of Global Design and Product Engineering James Ludwig talks about his innovative Brand and Design Leadership course for students in Northwestern's Engineering Design Innovation (EDI) program.

from the Engineering Design Innovation (EDI) program

Designing Their Own Design Studio

October 2021   Nicholas Daniel Phillips (EDI '17) and Sergio Marquina (EDI '17) launched Studio 2133 after spending two years as classmates in Northwestern's Engineering Design Innovation (EDI) program.

from the Engineering Design Innovation (EDI) program

Design at the Intersections Event Series - Designing Freedom of Approach into Human-Machine Relationships

October 2021   On October 20, 2021, Northwestern Engineering's Bruce Ankenman and Todd Murphey discussed how humans and machines need to communicate, sometimes using nonverbal and/or emergent aspects of communication, leaving flexibility for the human. Watch the recording.

from YouTube

Building Community In-Person and Virtually

October 2021   EDI Co-Director Amy O'Keefe explains why collaboration is critical to the success of any service designer, whether they are working alongside their teammates or through a computer screen.

from the Engineering Design Innovation (EDI) program

Design at the Intersections Event Series - Design Stories

October 2021   Segal Design Institute's Design Intersections Series is a new event series that explores the intersections between design and engineering. During the first event in the series on October 14, 2021, Northwestern Engineering's Michael Peshkin and David Gatchell spoke about their experiences with design-engineering teams and clients, what talents and engineering skills team members bring, what happened, and what went awry. Watch the event recording,

from YouTube

Coming Full Circle With MMM

September 2021   Leah Marcus (MMM '13) had a transformative experience as a student in Northwestern Engineering's MMM program. Today, she is a business design director at IDEO and back at MMM, where she teaches as an adjunct lecturer.

from the MMM Program

Changing the World with Technology

September 2021   Kyron Whitfield (MMM '22) dreams of using technology to create innovative solutions that positively impact underrepresented communities. He turned to the MMM program to help make his dream a reality.

from the MMM Program

Northwestern Engineering Names Winners of 2021 Cole-Higgins Awards

September 2021   Casey Ankeny, Steven Franconeri, Victor Lefevre, Jill Wilson, and Kiki Zissimopoulos received the awards

from Northwestern Engineering

Taking Advantage of Learning Experiences During COVID-19

September 2021   Lucy Hu (EDI '20) discusses the pandemic, its impact on her EDI Thesis Project, and her professional work as a product designer for a company that created a COVID-19 PCR test.

from the Engineering Design Innovation (EDI) program

Helping ICU Doctors and Families Communicate

September 2021   Mengxue Bi (EDI '21) discusses her EDI thesis project and how she hopes to improve knowledge and understanding between clinicians in a hospital's ICU and the families of patients being cared for.

from the Engineering Design Innovation (EDI) program

Students Featured in Chicago Inno’s 2021 ’25 Under 25’

September 2021   Five Northwestern students, including one Segal Design Certificate student, were recognized by Chicago Inno during a year of unprecedented growth in Chicago’s tech scene.

Creating Change and Capturing Value for Customers

August 2021   Shubhendra Agrawal (MMM '21) was drawn to MMM because of the intersection of business and design thinking. He recently reflected on the most important lessons he took away from the transformative program.

from the MMM Program

Pam Daniels Featured on America By Design

July 2021   Pam Daniels, clinical associate professor at the Segal Design Institute, was recently featured during a segment of America By Design. A creative, collaborative leader with global experience in human-centered design and organizational development, Daniels spoke with designer Scott Henderson about visual measuring cups and spoons.

from Northwestern Engineering

What the Pandemic is Teaching Us About Design

July 2021   EDI Program Director Jim Wicks reflects on how COVID-19 has introduced new industries and countless leaders to the value of design thinking.

from the Engineering Design Innovation (EDI) program

Segal Graduation Newsletter 2021

June 2021   The Segal Design Institute congratulates the class of 2021. Read letters to graduates from Segal Co-Director Kim Hoffman, Manufacturing and Design Engineering Program Director David Gatchell, and Segal Design Certificate Program Directors Stacy Benjamin and John Anderson.

Redesigning the Theater-Going Experience

May 2021   Arijit Nerurkar (EDI '20) reflects on reimagining the classic Playbill® product as his thesis project for Northwestern's Engineering Design Innovation (EDI) program.

from the Engineering Design Innovation (EDI) program

Bringing Mindfulness to Product Management

May 2021   As the popularity of product managers has increased, so too has the responsibility they must take for their creations, says MMM and EDI adjunct lecturer Mike Edmonds.

from the MMM Program

Designing A Tool to Combat Math Anxiety

May 2021   Diana Jeong Ro (EDI '20) talks about her Engineering Design Innovation (EDI) thesis project and her attempt to help overcome anxiousness about math.

from the Engineering Design Innovation (EDI) program

How MMM Prepared Me to be a Product Manager at Mastercard

May 2021   Stephanie Baranovic (MMM '19) talks about what appealed to her about MMM and how her experiences in the program directly influenced her role and responsibilities today.

from the MMM Program

Encouraging Inclusivity in Competitive Gaming

May 2021   Jean Jiang (EDI '20) explored why users felt discouraged from playing online games for her EDI thesis project and designed a solution that promotes fair play and inclusivity.

from the Engineering Design Innovation (EDI) program

Helping Libraries Connect with Teenagers

May 2021   For her Engineering Design Innovation (EDI) thesis, Kelly McComas (EDI '20) explored how libraries can become better outlets for people who do not take advantage of their vast amount of resources.

from the Engineering Design Innovation (EDI) program

Designing a New Lair for Pet Reptiles

April 2021   Yifan Wu (EDI '20) brought together a passion for reptiles and knowledge learned in Northwestern's Engineering Design Innovation (EDI) program to create a state-of-the-art smart home habitat for pets.

from the Engineering Design Innovation (EDI) program

Seeing MMM Lessons All Around

April 2021   Courtney Weldon (MMM '21) talks about having knowledge developed in MMM be applicable to almost everything she does now.

from the MMM Program

Deliberative Design Brings Biases to the Forefront

April 2021   Kristen Smith (EDI '20) reflects on their thesis project for Northwestern's Engineering Design Innovation (EDI) program and how they are looking to reinvent the problem-solving process.

from the Engineering Design Innovation (EDI) program

Designing a Better ICU Experience

April 2021   Chris Baggott (EDI '20) looks back on his EDI thesis project and the impact he hopes it can have on intensive care units.

from the Engineering Design Innovation (EDI) program

Understanding Ethics and Identity in Design

March 2021   Greater Good Studio Co-Founder George Aye shares the motivation behind this new course.

from the MMM Program

Learning to Innovate in any Industry

February 2021   Bianca Deslouches (MMM '19) talks about her new role as director of innovation strategy at Daily Harvest, and how she applies the lessons learned in Northwestern Engineering's MMM program on a daily basis.

from the MMM Program

Kintsugi: First-Year EDI Students Explore Art of Repair in 2020

February 2021   EDI Boot Camp invites new students to build skills and community virtually through distributed design practice.

from the Engineering Design Innovation (EDI) program

Trio of MMM Alumni Share Experience Working at IA Collaborative

January 2021   Jenn Beske (MMM '15), Cam Scovil (MMM '17), and Juan Luciano (MMM '19) talk about their work at the design and innovation consultancy and the lessons they learned at Northwestern.

from the MMM Program

Using Whole-Brain Communications to Help Front-Line Workers

January 2021   MMM students provided recommendations to Northwestern Medicine to increase ease of use of analytical dashboards.

from the MMM Program

Transforming Cutting-Edge Technology

January 2021   Lynn Gong (MMM '18) talks about her role as a product manager at Adobe and how Northwestern Engineering's MMM program helped prepare her for the job.

from the MMM Program

Learning to Dream Bigger in MMM

January 2021   Rei Kigoshi (MMM '21) examines why she left her job developing innovative product concepts for aircraft cabins to pursue degrees in business and design innovation.

from the MMM Program

EDI Application Questions Answered

January 2021   The MS in Engineering Design Innovation (EDI) program discusses some of the most common questions they hear from prospective students about the application process.

from the Engineering Design Innovation (EDI) program

Professor David Gatchell Receives 2020 Meshii Award

January 2021   Launched in 2016, the Masahiro and Eiko Meshii Award recognizes excellence in design education. This year Professor David Gatchell, director of the Manufacturing and Design Engineering (MaDE) undergraduate degree program, was honored along with Matthew Glucksberg, professor of biomedical engineering.

from Northwestern Engineering

Brown Named to National Academy of Inventors

December 2020   Clinical Professor Dan Brown, director of Segal's Prototyping and Fabrication Lab and a renowned inventor, is among 175 new fellows in the 2020 class.

from Northwestern Engineering

Design-A-Thon Ideas Rise to Occasion

September 2020   McCormick Design-A-Thon 2020, a virtual hackathon-style competition, challenged students to reimagine community in age of COVID-19. Segal students, faculty, and alumni served as mentors, moderator, and judges in the competition.

from Northwestern Engineering

How COVID Turned My MMM Program Experience into a Real-life Design Case-study

September 2020   MMM Student Sarah Pinner (MMM ‘22) views the hybrid class experience as one that practices what MMM teaches.

from the MMM Program

A Contactless Bus Designed for the Pandemic Age

August 2020   John Hartman, clinical assistant professor in the Segal Design Institute, participated as a judge in the FourC Challenge, an international design competition sponsored by the Shanghai Jiao Tong University School of Design. “Futurebus,” designed by an international team that includes Northwestern Engineering student Ryan Teo, won top prize.

from Northwestern Engineering

Reflections from the MMM Class of 2020

August 2020   Graduates of the MMM Class of 2020 share their perspectives on MMM’s impact and memories of their ‘aha’ moment in the program.

from the MMM Program

MMM: A Pathway to Whole-Brain Thinking

August 2020   Dean Julio M. Ottino welcomed the new MMM cohort this summer. The following is an adaptation of his remarks.

from the MMM Program

Anthony Jakubiak Gives Back to EDI Community

July 2020   The EDI alum, who currently works as Executive Design Director at Chase, recently participated in a New York City panel discussion for EDI students.

from the Engineering Design Innovation (EDI) program

Five Ways to Challenge Anti-Black Racism Using Design

July 2020   As the first pair of Black co-presidents to lead the Innovation and Design Association at Kellogg, Marvin Harris, Jr. (2Y 2021) and Hannah Anokye (MMM 2021) believe “that design and innovation can be leveraged to tackle societal issues that have stemmed from years of systemic inequality.”

from the MMM Program

How McCormick Students are Helping Fashion Become More Green

July 2020   McCormick students Regina Morfin and Avantika Raikar are working to help the environment via the fashion industry with sustainable textiles.

from Northwestern Engineering

June 2020 Segal Graduation Newsletter

June 2020   June 2020 Segal Graduation Newsletter

Trio of McCormick First-Year Students Win Design Contest

May 2020   Three McCormick first-year students won the White Space Challenge for designing a natural air purifier that uses moss.

from Northwestern Engineering

EDI Program Welcomes New Advisory Board

May 2020   Design leaders from across industries offer guidance and input on preparing students for emerging roles in design and innovation.

from the Engineering Design Innovation (EDI) program

Design 384 Students Help Farm Streamline Composting System

April 2020   A five-student team from Design 384 proposed a five-pile system to compost Wagner Farm’s 50-50 manure-straw waste more efficiently by introducing air through a pipe system beneath the pile.

from Northwestern Engineering

EDI Team Collaborates to Move Design Studio Courses Online

April 2020   Segal Design Institute faculty and staff adopt distributed design tools to deliver coursework in the wake of COVID-19.

from Northwestern Engineering

Designing a New Approach to DTC

April 2020   Northwestern Engineering’s Design Thinking and Communication course will emphasize labor-based assessments and iteration as it transitions to remote learning this spring.

from Northwestern Engineering

MaDE Capstone Quickly Adjusts to COVID-19 Realities

April 2020   COVID-19 leads Segal professors Dan Brown and David Gatchell to quickly adjust the capstone project at Northwestern Engineering’s MaDE program.

from Northwestern Engineering

City of Chicago Launches Design System

April 2020   Discover how a Northwestern EDI class helped validate the need for Chicago's new visual identity.

from the Engineering Design Innovation (EDI) program

Class of 2020: EDI Thesis Projects

April 2020   Learn more about the Thesis projects created by each graduating student from Northwestern's Engineering Design Innovation (EDI) program.

from the Engineering Design Innovation (EDI) program

Winter 2020 Design Innovation Trek to San Francisco

March 2020   Northwestern EDI ‘20 students recently visited Bay Area design studios and EDI alumni.

from the Engineering Design Innovation (EDI) program

Design Innovation in New York City

March 2020   Northwestern EDI student Kelly McComas reflects on her experience touring startups and design studios with design innovation graduate students in NY.

from the Engineering Design Innovation (EDI) program

Demonstrating the value of human-centered design

January 2020   Joanne Ting-Yu Hsu’s summer internship with Feeding America taught her to experiment and reflect more, thanks to alumnus mentor Dan Butt.

from the Engineering Design Innovation (EDI) program

Creating Solutions for Complex Healthcare Challenges

January 2020   Working with alumna mentor Aubrey Kraft at Kaiser Permanente Design Consultancy made Alyssa Brown’s summer internship an experience to remember.

from the Engineering Design Innovation (EDI) program

EDI '19 Cohort Celebrates Graduation

December 2019   Northwestern University’s Master of Science in Engineering Design Innovation (EDI) program celebrated the graduation of its accomplished master’s students on December 14.

from the Engineering Design Innovation (EDI) program

Human-Centered Designs on Display at Thesis Fair

December 2019   On December 13, graduating EDI students presented their thesis projects before faculty, mentors, family, friends, and classmates at the Ford Motor Company Engineering Design Center.

Design Research

December 2019   The MMM Program's Design Research course taught by Amy Schwartz provides a deep dive into the human-centric element of the design thinking process.

Designing a Measure of Success

December 2019   Pam Daniels, a clinical associate professor with Segal Design Institute, cooks up an innovative design now sold at New York’s Museum of Modern Art store.

from Northwestern Engineering

MMM Students Sweep Kellogg Design Challenge

November 2019   Teams representing the MMM Program took home the top prizes at the Kellogg Design Challenge in partnership with Amazon.

from Northwestern Engineering

EDI Alumni Network Helps Students Find Internships and Jobs

November 2019   Chris Spaulding (EDI '19) interned at Milwaukee Tool over the summer where he was mentored by two EDI alumni.

Alumna Heather Stern Discusses Solutions to Close the Gender Gap

November 2019   Alumna Heather Stern discussed strategies to support gender equity in brand and design leadership as part of the Dean’s Seminar Series.

from Northwestern Engineering

Design by EDI Alumnus Chosen for Nike By You x Cultivator

November 2019   Morgan Lewis (MS EDI '18) designed a sneaker for her Industrial Design class and now it is available as a limited edition shoe on the Nike website.

Segal Design Institute Hosts Prototype Purple

October 2019   To celebrate Homecoming, Segal Design Institute and the McCormick School of Engineering welcomed alumni and their families to its annual event, Prototype Purple, in the Ford Engineering Design Center.

EDI Students Win dmi:Design Value Award

October 2019   A team of EDI students were honored as third place winners for an innovative menstrual cup system.

Ford Design Center Unveils Renovations

September 2019   The Ford Motor Company Engineering Design Center underwent renovations to create more spaces for collaboration and innovation.

from Northwestern Engineering

EDI '20 Students Design 'Wildest Dreams'

September 2019   The newest cohort of EDI students completed Design Boot Camp with presentations and a gallery walk in the Ford Design Studio on September 23.

from the Engineering Design Innovation (EDI) program

Beyond Good Intentions: How Do You Create a Culture of Responsible Design?

September 2019   Northwestern and Design for America alumnus Anna Blakley shares her reflection after helping to organize a panel discussion on responsible design. The event was co-hosted by LinkedIn and Design for America.

from LinkedIn

Designing a Better World

September 2019   Fernanda Pupe Colaco (MMM '20) interned with IDEO.org over the summer. Her internship took her to Tanzania where she designed financial tools for street food vendors.

Visual Measuring Cups by Faculty Member in The New York Times

August 2019   Visual measuring cups designed by Pam Daniels, Clinical Associate Professor with the Segal Design Institute, were featured in The New York Times.

from New York Times

Leveraging MMM Skill Set at Sephora's Innovation Lab

August 2019   Mark Carrott Odden (MMM '20) spent his summer interning with the Sephora's Innovation Lab, an opportunity that aligned with his passion for combining retail, innovation, and technology.

As Design for America Turns 10, Summit Spotlights Climate Change Effects in Local Communities

August 2019   More than 100 students from schools around the country will attend the Northwestern-hosted event from August 8-11.

from Northwestern Engineering

Integrating Design Thinking and Business Strategy

July 2019   During the spring term, EDI students collaborated with 3M as part of the course DSGN 455: Design Strategy.

from the Engineering Design Innovation (EDI) program

Design for America Leadership Studio to Explore Climate Change Solutions

July 2019   More than 100 students from schools around the country will attend the Northwestern-hosted event from August 8-11.

from Northwestern Engineering

Solar Car Team Unveils Reimagined Vehicle at Formula Sun Grand Prix

July 2019   Featuring greater reliability and structural stability, NUSolar introduced its new solar car at the Formula Sun Grand Prix from July 1-6 in Austin, Texas.

from Northwestern Engineering

Segal Design Institute Hosts San Francisco Design Week Panel Discussion

July 2019   Jim Wicks, Director of the MS EDI program, moderated a panel with representatives from Uber Health, HopeLab, and the City of Chicago before an audience of nearly one hundred people.

MMM Celebrates Class of 2019 Graduates

July 2019   Northwestern University's MMM Program celebrated the graduation of its master's students on June 21 and 22 as part of the University's 161st Commencement.

from the MMM Program

Innovating through Design Sprints

June 2019   Fourteen EDI students enrolled in a course called Design Sprints developed projects for industry partners, including Kraft Heinz, Lurie Children's Hospital, and Actualize Therapy.

Inspired by Leonardo da Vinci, Design Class Explores Geometry, Manufacturing, and Art

June 2019   The second year of the interdisciplinary class, DSGN 395-64: Leonardo, Geometry, and the Art of Manufacturing, introduced students to hands-on experiences from an iron pour to creating pieces for an art exhibit.

from Northwestern Engineering

Class of 2019 Celebrates Graduation

June 2019   Graduates from the Manufacturing and Design Engineering (MaDE), McCormick Integrated Engineering Studies (MIES), and Segal Design Certificate programs attended a reception hosted by the Segal Design Institute.

MMM Students Journey to Design Solutions

June 2019   Students in the MMM Program spent the winter term collaborating with Discover Global Network and Half Acre Beer Company as part of Business Innovation Lab, the program's capstone course.

Deep Dive

June 2019   Northwestern Engineering students continue to delight Shedd Aquarium scientists year after year with innovative, collaborative solutions to important challenges.

from Northwestern Engineering

EDI Students Compete in VentureCat

May 2019   Christy Zhang, Hanna Lauterbach, and Chris Spaulding (EDI '19) will represent their startup called Maya in VentureCat, an event celebrating Northwestern's most promising student-founded startups.

Accenture’s Baiju Shah Visits Campus to Discuss the Future of Design and Strategy

April 2019   Baiju Shah, chief strategy officer for Accenture Interactive and global lead at Fjord, gave the talk “Design and Strategy: What’s Next?” as part of the Segal Design Leadership Series on April 17.

from Northwestern Engineering

MMM Innovation Day Explores Design in Business

April 2019   Students came together for the first-ever MMM Innovation Day on April 12 to hear different perspectives about fostering design innovation in business.

Class of 2019: EDI Thesis Projects

April 2019   Each graduating student from the Engineering Design Innovation program completed a thesis project with support from faculty and industry mentors.

from the Engineering Design Innovation (EDI) program

Design 384 Students Work to Expand Sensor Network to Prairie Environment

April 2019   Working with Professor Bill Miller and researchers, four Design 384 students helped design a power system for the Array of Things sensor network useable in a prairie setting to collect environmental information.

from Northwestern Engineering

MMM Students Win PitchTexas Competition at SXSW

April 2019   A startup created by three Northwestern students won $10,000 at the 2019 SXSW PitchTexas Competition on March 8.

Segal Design Leadership Series Presents Accenture Interactive’s Baiju Shah

April 2019   Shah will visit campus on April 17 to discuss how design can promote the fusion of creativity and science and lead to breakthroughs.

from Northwestern Engineering

Intuitive Design for Measuring Cups Earns Recognition at Housewares Show

March 2019   Pam Daniels, a Clinical Assistant Professor with the Segal Design Institute at Northwestern, was a finalist for the 2019 Global Innovations Awards for product design at the International Home + Housewares Show earlier this month.

MMM Students Win AbbVie Innovation Challenge

March 2019   Northwestern students competed in the AbbVie Innovation Challenge on March 6, with a team consisting of three MMM students and a Kellogg MBA student placing first.

Northwestern Students Apply Design Thinking to Legal Service Delivery

March 2019   Twenty-four students from Northwestern Pritzker School of Law and Segal Design Institute’s EDI program teamed up for Design + Law, an event that focused on design thinking as a problem-solving approach for legal service delivery.

City of Chicago Partners with Northwestern Engineering to Explore Civic Service Design

March 2019   Master of Science in Engineering Design Innovation (EDI) students worked with the City of Chicago to explore new ways for residents to engage with city services.

from Northwestern Engineering

Exploring Entrepreneurship in Zell Fellows Program

March 2019   Robbie Sutkay and Layon Costa are applying the skills they have learned from the MMM Program to the Zell Fellows Program.

from the MMM Program

Three Faculty Members Join Design Research Cluster

March 2019   Meet the three newest faculty members at Northwestern to have joined the Design Research Cluster: Jessica Hullman, Noshir Contractor, and Nicholas Diakopoulos.

Procter & Gamble Takes Tide Cleaners Nationwide

February 2019   In 2015, EDI students collaborated with the consumer products company to design a direct-to-consumer service called Tide Spin. Procter & Gamble announced it will roll out a version of the service to 2,000 locations by next year.

Students at 5th Annual IDI Challenge Address Campus Food Insecurity

February 2019   Twelve EDI students traveled to Boston for the annual Integrated Design Innovation (IDI) Challenge to connect with master's students from peer programs and present work to Feeding America.

from the Engineering Design Innovation (EDI) program

MMM Students Research-Design-Build Their Way to Innovation

February 2019   During the fall 2018 term, students in MMM's Research-Design-Build course partnered with DICK'S Sporting Goods and Lowe's Home Improvement.

Northwestern, SAIC Students Partner through ‘Data as Art’ Class

January 2019   Multimedia art projects created in the fall 2018 ‘Data as Art’ class will be on display in the Ford Motor Company Engineering Design Center until late February.

from Northwestern Engineering

EDI Graduates Celebrate Commencement

December 2018   Northwestern University’s McCormick School of Engineering and Applied Science celebrated the graduation of its accomplished master’s students from the Engineering Design Innovation program on Saturday, December 15.

from the Engineering Design Innovation (EDI) program

Hybrid Designers Show Projects at EDI Thesis Fair

December 2018   Eighteen EDI students presented their thesis projects before faculty, mentors, family, friends, and classmates at the Ford Motor Company Engineering Design Center.

Student Projects Showcased at Fall Design Expo

December 2018   The two-day event featured student work from Segal Design Institute courses and programs, including the MS in Engineering Design Innovation program, Segal Design Certificate, and first-year course Design Thinking and Communication.

from Northwestern Engineering

Class of 2018: EDI Thesis Projects

December 2018   Each graduating student from the EDI program completed a thesis project with support from faculty and industry mentors. The projects spanned multiple fields of design including product, interaction, service, strategy, and user experience.

from the Engineering Design Innovation (EDI) program

Northwestern Undergrads Advance to Final Round of Big Ten Student Design Challenge

December 2018   Three undergraduate students from Northwestern Engineering will advance to the final round of competition in the Big Ten Student Design Challenge sponsored by Herman Miller.

from Digital Learning at Northwestern

EDI Students Prepare for Human-Centered Design Careers

December 2018   Students in the EDI program benefit from intimate conversations with alumni about how design integrates in different fields. That's important in an industry where integrated design innovation skills don’t fall easily into one job category.

MMM Students Win Kellogg Design Challenge

November 2018   Thirty-six teams competed in the Kellogg Design Challenge to create solutions to reduce barriers to insulin pump therapy for Medtronic.

from Northwestern Engineering

Service Design Course Partners with Feeding America to Address Food Insecurity

October 2018   Twenty students in the winter 2018 Service Design course worked with Feeding America to create solutions to distribute rescued foods from retail stores to food insecure community members.

from Northwestern Engineering

Segal Design Institute Hosts Chicago Ideas Week Lab

October 2018   “Designing a More Authentic Life” was the first lab of Chicago Ideas Week, which focused on using the design process to create a more joyful life.

from Northwestern Engineering

Design for America Honored with National Design Award at Cooper Hewitt Gala

October 2018   Founded at Northwestern in 2009, the national student group was honored during the National Design Awards Gala on October 18.

from Northwestern Engineering

Liz Gerber Receives 2018 Meshii Award

October 2018   The Masahiro and Eiko Meshii Award recognizes excellence in design education, honoring Liz Gerber this year.

from Northwestern Engineering

EDI Students Begin Their Journey

October 2018   The EDI program welcomed 19 new students from 5 countries and 15 different schools to campus for Design Boot Camp, a pre-term session.

EDI '18 Students Reflect on Internships

September 2018   This past summer, EDI students interned at Feeding America, U.S. Department of Health and Human Services, Microsoft, and Procter & Gamble Ventures among others. Four students share their experiences.

Q&A with Alyssa Lorenz, MMM '16

September 2018   Alyssa Lorenz is a Marketing Manager with Johnson & Johnson Medical Devices in the healthcare industry. In a Q&A, she reflects on her experience in the MMM Program and how it has impacted her career.

from the MMM Program

EDI Students Reflect on Internships

September 2018   This past summer, EDI students interned at Feeding America, U.S. Department of Health and Human Services, Microsoft, and Procter & Gamble Ventures among others. Four students share their experiences.

from the Engineering Design Innovation (EDI) program

Q&A with Jeanne Gatto, MMM '13

September 2018   Jeanne Gatto is Director, Innovation Strategy at Baxter Healthcare Corporation in the medical devices industry. In a Q&A, she reflects on her experience in the MMM Program and how it has impacted her career.

Q&A with Michael Chen, MMM '15

August 2018   Michael Chen is a Senior Product Marketing Manager with Slack in the technology industry. In a Q&A, he reflects on his experience in the MMM Program and how it has impacted his career.

from the MMM Program

Design Thinking in the NFL

August 2018   Richard Xie (MMM '19) spent his summer interning with the National Football League, working in Media and Business Development in both New York and Shanghai.

Design Strategy for iRobot

August 2018   EDI students developed conceptual ecosystems for the consumer robot company iRobot as part of their course DSGN 455: Design Strategy.

Design for America Leadership Studio to Focus on Student Empowerment

July 2018   More than 100 students from 38 universities across the nation will attend the Northwestern-hosted event from August 1-5.

from Northwestern Engineering

Peer Power

July 2018   Nearly 50 student-trainers help their fellow Wildcats with the safe and effective use of equipment in the Segal Prototyping and Fabrication Lab.

MMM '18 Graduates Celebrate

July 2018   Northwestern University's MMM Program celebrated the graduation of 58 master's students on June 22 and 23 as part of the University's 160th Commencement.

Exploring the Future of Freight and Logistics

June 2018   Thanks to a pilot course at Northwestern's Segal Design Institute, 11 Master of Science in Engineering Design Innovation (EDI) students gained a hands-on experience with Uber Freight's efforts to transform one of the nation's most critical industries.

Designing Solutions for Real-World Problems

June 2018   This past winter, students in the MMM Program collaborated with NorthShore University HealthSystem, McDonald's, and Hormel Foods Corporation as part of the program's capstone educational experience, Business Innovation Lab.

Wheels Up

June 2018   Julia Savich (EDI '17) and Northwestern students with Design For America Summer Studio work to take the stress out of air travel for wheelchair users.

from Northwestern Engineering

Dollars and Design Sense

June 2018   Students in Northwestern's MMM Program combine design thinking and business expertise in a collaborative initiative with Visa.

from Northwestern Engineering

Manufacturing Marvels

June 2018   With a 3,000-degree furnace melting iron before them, 10 Northwestern students enrolled in a course titled Leonardo, Geometry, and the Art of Manufacturing participated in a centuries-old manufacturing process.

Empowering Undergraduates at the Intersection of Design and Computer Science

May 2018   The Design, Technology, and Research course uses a new, fast-paced teaching model to empower undergraduates to lead independent computer science research projects.

from Northwestern Engineering

PedalCell Competes in VentureCat

May 2018   When Gar Waterman (EDI '18) is not busy learning about human-centered design during his courses for the MS Engineering Design Innovation program, he helps run a student-led startup called PedalCell.

Alumnus Takes Idea from Thesis Project to Manufacturing

May 2018   Phoebe Evans (EDI '17) is a Breakthrough Technology Process Engineer for Mars Wrigley Confectionery. In her spare time, she has developed her EDI thesis project, Gumdrop, into a market-ready product.

MMM Students Compete in VentureCat

May 2018   Five MMM students are getting a chance to hone their entrepreneurship skills while competing in VentureCat, an event celebrating Northwestern’s most promising student-founded startups.

Design for America Recognized with Prestigious National Design Award

May 2018   Founded at Northwestern in 2009, Design for America has been awarded Cooper Hewitt, Smithsonian Design Museum’s National Design Award for corporate and institutional achievement.

from Northwestern Engineering

Taking on Food Insecurity

March 2018   In a Service Design course, 20 EDI students developed new ways for Feeding America to get food into the hands of those who need it most.

Alumna's Company Wins Award at 2018 Consumer Electronics Show

March 2018   Alumna Hannah Chung’s company Sproutel won the Tech for a Better World Innovation Award at the 2018 Consumer Electronics Show in Las Vegas.

IBM’s Phil Gilbert Discusses Transformative Power of Design

March 2018   A part of the Segal Design Leadership Series, Gilbert revealed the critical role that human-centered design has played in IBM’s transformation to become the largest design-thinking organization in the world.

from Northwestern Engineering

EDI Class Brings Together Designers and Entrepreneurs

February 2018   EDI students help solve human-centered design issues for undergraduate entrepreneurs working on startup companies.

from Northwestern Engineering

White Space Design Challenge

February 2018   On January 27, seventy-seven students from Northwestern, Illinois Institute of Technology, Purdue University, and the University of Illinois at Chicago gathered on Northwestern’s Evanston campus to kick off the White Space Design Challenge.

Segal Design Leadership Series Presents IBM Design’s Phil Gilbert

February 2018   Gilbert will visit campus on February 26 to discuss how IBM uses human-centered design to develop products that address today’s complex challenges.

from Northwestern Engineering

‘Data as Art’ Explores Live Music, Government Spending, and Dreams

January 2018   Interdisciplinary course’s five final projects on display until February 26 in the Ford Motor Company Engineering Design Center.

from Northwestern Engineering

Improving Patient Care

January 2018   An interdisciplinary team of graduate students from Northwestern and Oregon Health & Science University took second place in the Student Design Challenge hosted by the American Medical Informatics Association in November 2017.

Class of 2017: EDI Thesis Projects

January 2018   Each graduating student from the EDI program completed a thesis project with support from faculty and industry mentors. The projects spanned multiple fields of design including product, interaction, service, strategy, and user experience.

Bringing Design to the Friendly Skies

December 2017   Insights and prototypes took flight in a MMM course called Research Design Build during the fall quarter as students partnered with United Airlines for a design innovation project.

Growth on Display

December 2017   On December 8 at the Ford Engineering Design Center, graduate students displayed their projects at the 2017 EDI Thesis Show, the culmination of the students' 18-month academic journey.

Three Professors Named to National Academy of Inventors

December 2017   Walter Herbst, Mark C. Hersam, and Teresa K. Woodruff were elected by their peers for outstanding contributions to innovation.

from Northwestern Engineering

Segal Design Expo Showcases Innovative Projects

December 2017   The two-day event featured student work from several Segal Design Institute courses and programs, including the MS in Engineering Design Innovation program, student group Design for America, and first-year course Design Thinking and Communication.

from Northwestern Engineering

Design Expo Showcases Innovative Projects

December 2017   The two-day event featured student work from several Segal Design Institute courses and programs, including the MS EDI program, student group Design for America, and first-year course Design Thinking and Communication.

from Northwestern Engineering

MMM Students Compete in Kellogg Design Challenge

November 2017   Students from across the United States and Canada competed to find better ways to deliver information to millennial parents.

from Northwestern Engineering

User Research for Sustainability

November 2017   Vivien Ng, a Northwestern Engineering student in the MaDE program, conducted user research for House by Northwestern. Her research contributed to a solar-powered home designed and built by students.

Designing for Inclusion in 24 Hours

November 2017   Graduate students from Northwestern, University of Pennsylvania, MIT, and Carnegie Mellon presented prototypes intended to help those with disabilities navigate urban areas.

Creating a Category for Graduate Design Degrees

October 2017   Walter Herbst and Amy O’Keefe work toward making design degrees more consistent among peer institutions.

from Northwestern Engineering

Designing for A Just Harvest

October 2017   On October 18, the Segal Design Institute received the Sr. Cecilia Fandel Award for Community and Economic Development from A Just Harvest, a non-profit organization in the nearby Rogers Park neighborhood of Chicago.

Homecoming with Segal Design Institute

October 2017   On October 6, over 200 current students, alumni, faculty, and staff celebrated Homecoming for Northwestern at our Prototype Purple event.

Northwestern Solar Home Shows Off in Prime Time

October 2017   A team of students from House by Northwestern competed in Department of Energy’s Solar Decathlon, a collegiate competition that challenges teams to build a solar-powered home. Vivien Ng, a junior in the MaDE program, led on interior design.

from Northwestern Now

EDI Announces New Director

October 2017   The EDI program has announced Jim Wicks as the new Director of the EDI program. Before joining the faculty at Segal Design Institute in 2016, Wicks was the Senior Vice President of Consumer Experience Design at Motorola.

EDI '18 Students Go 'Into The Wild'

September 2017   The newest students in the MS in Engineering Design Innovation (EDI) program completed a ten-day boot camp in design, mechatronics, and fabrication before the official start of their program.

Advancing Design Research through Interdisciplinary Collaboration

September 2017   This year, four more faculty members have joined the Design Research Cluster: Brent Hecht from the School of Communication, Stephen Schueller from the Feinberg School of Medicine, Eleanor O’Rourke from Northwestern Engineering and the School of Education and Social Policy, and Madhu Reddy from the School of Communication.

Solar House Readies for Competition

August 2017   House by Northwestern’s ribbon-cutting ceremony took place Wednesday, August 23; next stop is the DOE Solar Decathlon.

from Northwestern Engineering

Using Design to Make Cities More Accessible

August 2017   More than 105 Design for America students tackled urban accessibility at Northwestern’s annual leadership studio.

from Northwestern Engineering

University Shop Managers Gather at Northwestern to Discuss Safety

July 2017   The Segal Design Institute hosted the third Student Shop Managers Conference (SSMC), which fostered dialogue on combining theory and practice in education, as well as standards for training, safety, and operations in educational student shops.

from Northwestern Engineering

MaDE Alumni Reinvent Technology for Adventure Travel

July 2017   James Kubik and Alan Besquin met as first-year students at Northwestern and they both majored in Manufacturing and Design Engineering (MaDE) through the Segal Design Institute. Now, they are co-founders of a startup called Somewear Labs.

3D Printing Empowers Students to Create New Designs

July 2017   Michael Beltran is the director of the 3D Printing and Rapid Prototyping Lab in the Ford Motor Company Engineering Design Center at Northwestern. He teaches design as a concept integrated within product development, engineering and manufacturing.

Northwestern Students Envision the Future of Care

June 2017   During Intersect CPG: Transformative Product and Business Model Innovation, a multidisciplinary course offered by the Segal Design Institute, graduate students from Northwestern Engineering, Medill and Kellogg work with coaches from Procter & Gamble.

A New Way to Practice Passing

June 2017   As part of a Segal Design Institute course, students collaborated with Northwestern’s men’s soccer team to develop a soccer trainer that improves field awareness and passing accuracy.

from Northwestern Engineering

Northwestern Participates in San Francisco Design Week

June 2017   Segal Design Institute hosted an open house during at Northwestern's campus in downtown San Francisco on June 20.

MMM Students Celebrate Graduation

June 2017   Northwestern University’s McCormick School of Engineering celebrated the graduation of students from the MMM Program on June 17 as a part of the University’s 159th Commencement.

MPD²​ Students Design New Products for Home

June 2017   Graduate students in the Master of Product Design and Development program presented their capstone projects at the Ford Motor Company Engineering Design Center in June.

EDI Students Head Out for Summer Internships

June 2017   Students enrolled in the MS in Engineering Design Innovation (EDI) program participate in summer internships at a variety companies, including Autodesk, IDEO, Medtronic, and Procter & Gamble.

San Francisco Design Week

June 2017   The Segal Design Institute will be opening the doors of Northwestern's new campus in downtown San Francisco on June 20 as part of San Francisco Design Week. This casual open house will give the Bay Area design community a chance to get to know our faculty, students and alumni.

Sarah Lim Wins Student Research Competition

May 2017   Northwestern Engineering junior Sarah Lim won the ACM CHI 2017 Student Research Competition earlier this month. Lim has been working in Northwestern's Delta Lab, an interdisciplinary research lab and design studio led by Segal research faculty, to make web design more accessible for beginners.

from Northwestern Engineering

Design Cluster Fellow Talks Crowdfunding on Marketplace

May 2017   Julie Hui, a Segal Design Cluster Fellow working at the Delta Lab at Northwestern, spoke to American Public Media's Marketplace about her research on crowdfunding.

MMM Student is a Cofounder of Viral Sensation RompHim

May 2017   Elaine Chen is a second-year in the MMM Program and happens to be one of four co-founders behind the RompHim, a romper designed for men, that has drawn attention from the media and many backers on Kickstarter.

from the MMM Program

Northwestern Student's Redesign of Apple Music Goes Viral

May 2017   Northwestern student Jason Yuan created his own redesign of Apple Music and published it on Medium. In just a few days, his posted received over 250,000 views and attention from Fast Company Design.

MMM Team Brings Special Forces to Code Platoon

May 2017   A team of MMM students that included military personnel identified cost-effective channels to improve user experience with Code Platoon, a Chicago vocational school that trains veterans through an intensive coding program. The student team tackled this project as part of Design 480: Business Innovation Lab, a unique experiential course for MMM students.

Northwestern’s Car Teams Gear Up for Competition

May 2017   With newly redesigned cars, Northwestern’s Baja and Formula SAE (Society of Automotive Engineers) teams are gearing up to speed past the competition. Both teams will race in three competitions this quarter.

from Northwestern Engineering

Applying Design in the Management Consulting Space

May 2017   Anil Divakaran, a student in the MMM Program, explains how he leveraged design innovation skills in a more traditional management consulting role during a summer internship.

from the MMM Program

Northwestern Launches 'Make' Site

April 2017   Northwestern Engineering has several facilities for fabrication and prototyping. But how do you know which one is best for your project? Head to MAKE Northwestern, the University’s new one-stop information hub for all of its fabrication facilities and resources.

from Northwestern Engineering

Design For America alumnus wins Audience Choice prize at Cupid’s Cup

April 2017   The automated lighting system Luna Lights, led by Northwestern alumnus Donovan Morrison, won the Audience Choice prize on March 30 at Cupid's Cup, an entrepreneurship competition sponsored by Under Armour's CEO. Luna Lights began as a student project in Design For America's Northwestern studio. Design for America is housed within the Segal Design Institute.

from Northwestern Now

MMM Team Wins Rotman Design Challenge

April 2017   Held on April 1-2, the Rotman Design Challenge recognized a team of four students in the MMM Program with the best business and design solution on behalf of wireless telecommunications company and challenge sponsor TELUS.

MMM Team Takes Second in Innov8 Marketing Case Competition

April 2017   Held on March 2-4, the Innov8 Marketing Case Competition recognized a team with three MMM students for their response to a marketing challenge issued by competition sponsor Adobe.

from the MMM Program

Helping Students with Food Allergies Transition to College

April 2017   Students in the Engineering Design Innovation program collaborated with Dr. Ruchi Gupta, a Northwestern-based food allergy researcher, to address the vulnerability of students with life-threatening food allergies on college campuses.

Design for America Alumnus Leads Luna Lights to Cupid's Cup Finals

March 2017   On February 6, the start-up Luna Lights, which began as a Design for America project at Northwestern, was named a finalist for Cupid’s Cup, an entrepreneurship competition started by Under Armour founder Kevin Plank. Northwestern will host the finals March 30 at Pick-Staiger Concert Hall. Design for America is housed within the Segal Design Institute.

from Northwestern Now

Leveraging MMM Skills with New Venture Discovery

March 2017   MMM student Adam Attas chronicles how the New Venture Discovery design practicum has taught him to tackle a problem using a lightweight solution.

from the MMM Program

Northwestern students learn by doing in Bay Area Immersion Program

March 2017   Anthony Jakubiak, an Engineering Design Innovation alumnus and Senior Experience Designer at SAP Labs, comes full circle. This quarter, Jakubiak is a co-instructor with faculty member Liz Gerber at Northwestern's inaugural Bay Area Immersion Program where they emphasize experiential learning.

Student Perspective: Bay Area Immersion Experience

March 2017   Milan Samuel is a junior in the Manufacturing & Design Engineering (MaDE) program. This past quarter, Milan participated in the inaugural Bay Area Immersion Program. Here is her perspective on the program.

IA Collaborative Design Director Speaks to MMM Students

February 2017   IA Collaborative’s Rebecca Gimenez spoke about critical and emerging trends impacting companies in the travel and hospitality space and offered advice on how to become champions of meaningful innovation.

from the MMM Program

TA-DA - Undergraduates Design Expandable Electric Car

December 2016   Four Northwestern students picked up the top award from the P.A.C.E. annual forum sponsored by General Motors, HP, and Siemens for their work as part of an international design team.

“Research Design Build” Course Inspires MMM Alumnus and Current Students

December 2016   MMM alumnus and Harley-Davidson President and CEO Matt Levatich worked with students to solve a challenge presented by the renowned motorcycle company.

from the MMM Program

The End of a Journey: Class of 2016 Thesis Presentations

December 2016   Thirteen students presented their individual thesis projects, efforts that touched on topics ranging from education and healthcare to food and travel.

Class of 2016 EDI Thesis Projects

December 2016   Each graduating student from the Engineering Design Innovation program completed a thesis project with support from faculty and industry mentors. The thesis projects spanned multiple fields of design including product, interaction, service, strategy, and user experience. Browse each student’s final thesis project below.

from the Engineering Design Innovation (EDI) program

Class of 2016 graduates

December 2016   Segal Design Institute celebrated the newest graduates from the MS EDI program.

Managing Directors of Moment Speak to MMM Students

December 2016   The MMM program at the Segal Design Institute welcomed Josh Lucas-Falk and John Devanney of Moment for an event called “Integrate: Business + Design: How to get the most from your degrees in the corporate world.”

MMM Students Win Kellogg Business Design Challenge

December 2016   Proctor & Gamble challenged student teams to design a new foot care routine. The winning team included Nick Anastasiades, Natasha Singh, and Tom McIntyre from the MMM program.

MMM Students Give Back to the Community

November 2016   MMM students organized “Hoot for the Homeless,” a fundraiser for Kellogg School of Management students. Proceeds were donated to Connections for the Homeless, a local non-profit organization.

Students in "Designing Product Interactions" Listen Closely

November 2016   Students in "Designing Product Interactions" took a workshop in sound design led by Steve Milton, founder and CEO of Listen. Listen helps clients such as Microsoft, Tinder, Spotify, Virgin, and Audi shape user experience.

Twenty-Four Hours to Address a Twenty-Year-Old Problem

November 2016   Nearly 80 graduate students from four Integrated Design Innovation programs – Northwestern, University of Pennsylvania, MIT and Carnegie Mellon – were tasked to inject innovative design into medicine.

MMM Students Named Seibel Scholars

November 2016   Two students enrolled in MMM, a dual-degree program between Segal Design Institute and the Kellogg School of Management, were named 2017 Seibel Scholars.

Taking Aim at Food Allergies

November 2016   Engineering Design Innovation students targeted food allergy risks on college campuses with Dr. Ruchi Gupta from Northwestern University Feinberg School of Medicine.

Meet MMM's 2017 Siebel Scholars

November 2016   Five students in the 2017 class at Kellogg — including MMM students Jonathan Goldstein and Bo Gustafsson — will each receive a $35,000 award for their final year of graduate studies.

from the MMM Program

Design Solutions for Aging Well with AMITA

October 2016   Three Northwestern students formed a multidisciplinary team and took the AMITA Health Design Challenge, a 24-hour design marathon for the next generation of problem solvers.

Making a Difference with Design

October 2016   Students in the “Design Communication and Methods” course created posters for a non-profit organization while learning typography, color theory, and layout.

Prototype Purple 2016

October 2016   Segal Design Institute celebrated Homecoming at Northwestern University by playing one-of-a-kind games during "Prototype Purple."

Connecting Chicago to the Classroom

October 2016   Chicago Ideas Week inspired city residents to think, dream and connect during October 17-23. Eleven students enrolled in courses at the Segal Design Institute were among the crowd, thanks to support provided by the Norman Fund.

Bay Area Immersion Experience

October 2016   Based at the Northwestern educational space in downtown San Francisco, 24 students – 12 each from the Medill School of Journalism, Media, Integrated Marketing Communications and the McCormick School of Engineering and Applied Science – will learn from and contribute to the Bay Area’s entrepreneurial culture.

EDI Students Explore Hakuna Matata in Design Boot Camp

September 2016   Incoming students to the EDI program participated in Design Boot Camp before the start of the fall term.

from the Engineering Design Innovation (EDI) program

MaDE Student Promotes Cycling Safety

August 2016   An undergraduate pursuing a BS in Manufacturing & Design Engineering developed informational road signs that promote bikers’ use of hand signals.

How Can Design Thinking Improve Voting?

August 2016   Design for America's national Leadership Studio was attended by 110 students representing 33 DFA chapters. Students explored ways to improve the voting experience.

Chicago Inno Features Luna Lights

August 2016   Chicago innovation website features the start up and DFA project Luna Lights, a lighting system that ensures the safety of the elderly at night.

Fast Company Highlights Undergraduate Work

July 2016   In the wake of IKEA recalling a popular furniture piece over safety concerns, Fast Company features projects by students from the Segal Design Institute. Students focused on making dressers "tip-proof" for children.

New Award to Honor Excellence in Design Education

June 2016   Family of emeritus faculty member Masahiro “Mike” Meshii (PhD ’59) have pledged more than $250,000 to endow the Masahiro and Eiko Meshii Award, which will be given by the Segal Design Institute to one or more faculty members.

Motorola Executive Jim Wicks Joins Faculty

June 2016   Jim Wicks, senior vice president of consumer experience design at Motorola, joins the Segal Design Institute as a full-time faculty member. Wicks is responsible for the design of many of the top mobile products of the last decade.

DFA Northwestern Featured on advisor TV's "Big Shoulders"

May 2016   DFA and Luna Lights were recently featured on "Big Shoulders" for their work in the civic technology space.

Exploring the Power of Design Thinking with the MMM Innovation Council

May 2016   The MMM Innovation Council visited campus for its annual meeting, offering students the unique chance to connect with council members and gain their perspective on how innovation is shaping today’s business world.

from the MMM Program

Two Segal Faculty Honored with 2016 University Teaching Awards

May 2016   Segal's David Gatchell and Liz Gerber are among five faculty members being honored with this year's Charles Deering McCormick Teaching Excellence Awards.

McCormick and Medill Offer New Bay Area Immersion Experience Program

March 2016   This quarter-long program in San Francisco is intended for sophomores and juniors in McCormick and Medill, with a focus on design innovation, digital communication, and the intersection of technology, media, and culture.

EDI Alumnus Designs Super Bowl City

March 2016   EDI alumnus and SAP Experience Designer Matt Glibbery helped design Super Bowl 50's Super Bowl City. Read this Q&A to learn more about his experience working on the project.

EDI Alumnus Helps Design Super Bowl City

March 2016   EDI alumnus and SAP Experience Designer Matt Glibbery helped design Super Bowl 50's Super Bowl City. Read this Q+A to learn more about his experience working on the project and what it was like getting to go to the Super Bowl.

First MOOC Session Receives Positive Feedback

March 2016   Segal's first session of "Leadership through Design Innovation" ended last week, and according to the data, learners were very pleased.

Meet Segal's James Dyson Foundation Scholars

March 2016   JDF awards yearly scholarships to students who demonstrate a commitment to engineering and the development of new ideas. Meet this year's three scholars from Segal.

The Power of Design Thinking

March 2016   First-year MMM student Vandana Sathpathy explains how the "Research Design Build" course simplifies the design thinking process.

from the MMM Program

Wall Street Journal Features Segal Design Institute

February 2016   Bruce Ankenman spoke with the Wall Street Journal about "Design Thinking and Communication," a course for freshman offered by the Segal Design Institute.

Solving a Business Challenge with Design Thinking

February 2016   First-year MMM student Kristen Zhou describes how she used design thinking to solve a challenge in the consumer healthcare market.

from the MMM Program

Bringing Design Thinking to the Healthcare Industry

January 2016   MMM student Alyssa Lorenz shares how she leveraged design thinking during an internship with Johnson & Johnson.

from the MMM Program

Test Driving the Automotive and Sports Industries

January 2016   MMM student Caio Dimov describes how his MMM coursework helped him during summer internships at Maserati and ABInbev.

from the MMM Program

MOOC Offers Lessons for Design Innovation

January 2016   Starting on January 18, Northwestern Engineering will broaden its design curriculum by offering a massive open online course (MOOC) called “Leadership through Design Innovation,” which will teach participants about the process and power of design.

Class of 2015 Takes EDI Alumni Count Past 100

December 2015   EDI class of 2015 graduated this week, moving the program's alumni count into the hundreds. Family, friends and faculty celebrated the students and all of their accomplishments in Ford prior to the ceremony.

Dimensions: EDI Thesis Presentations 2015

December 2015   EDI class of 2015 culminates their 15-month program with final thesis project presentations with projects ranging from products to services to strategies.

from the Engineering Design Innovation (EDI) program

Another Successful Design Expo Under Segal's Belt

December 2015   Segal hosted its biannual Design Expo in a new location this year: The Garage. Students displayed innovative designs and polished portfolios that they worked on all quarter.

Connoisseurs of Touch

December 2015   Segal's Ed Colgate and Michael Peshkin continue to lead the way in haptics technology. Their most recent technology, The TPad, allows users to feel textures on a touchscreen.

Northwestern Research Highlights Segal and Shedd Aquarium's Partnership

December 2015   In its eighth volume, Northwestern Research publishes a piece on the robust relationship between Chicago's Shedd Aquarium and the Segal Design Institute.

MMM Students Reflect on Summer Internships

December 2015   Between their first and second year, MMM students take on challenging internships. Read about their experiences in this ongoing blog series.

Introducing Non-Engineers to Design

November 2015   Segal's new course Design Thinking and Doing introduces students outside of McCormick to the design process.

EDI + P&G: Six Years in the Making

November 2015   Segal Advisory Board member Robb Olsen talks about his role at P&G, the company's six-yearlong partnership with EDI, what it's like working with his wife and more in this Q+A.

Segal Offers New Design Courses and Sections

November 2015   Due to popular demand, Segal is offering additional quarters of some of its most popular DSGN courses, as well as adding a couple of new classes!

EDI+IPD Design Challenge: Emergency Epinephrine Access

November 2015   Students from Northwestern and the University of Pennsylvania participated in the third annual EDI+IPD 24-hour Design Challenge with this year's focus on emergency epinephrine access.

Design Challenge: Emergency Epinephrine Access

November 2015   Students from Northwestern and the University of Pennsylvania participated in the third annual 24-hour Design Challenge. This year's focus was emergency epinephrine access.

Prototype Purple '15: Segal Celebrates Homecoming

October 2015   Segal celebrates its third annual homecoming event Prototype Purple with students, alumni, friends, family and faculty.

Congratulations to Three Segal Research Council Members

October 2015   Segal celebrates two Research Council Members for their entrance into the Chicago Area Entrepreneurship Hall of Fame and another for her esteemed Elizabeth Hurlock Beckman Award.

MMM Course Partners with Local Nonprofit

September 2015   Answer this: What is design to you? That’s a pretty open-ended question, but that’s Professor Erin Huizenga’s intention when she asks her 60 MMM students the first day of class.

ABC7 Covers DFA Leadership Studio

August 2015   This year's DFA Leadership Studio attracted the news team from ABC7 Chicago. This year students focused on finding solutions to make life easier for people living with Down syndrome.

EDI Alumni Finalists in Global Design Award

August 2015   EDI alumni are finalists for INDEX: Award 2015, a global design award focused on "Designing to Improve Life." The winners will be revealed August 27 in Denmark.

Welcome DFA's Newest Fellows!

August 2015   DFA has two new fellows! Learn more about them here.

Discovering the Many Faces of Innovation

August 2015   Doblin co-founder and MMM adjunct professor Larry Keeley hosted MMM students at Doblin’s Chicago office for a crash course on what innovation looks, feels, tastes, smells and sounds like.

from the MMM Program

#LooksLikeAnEngineer

August 2015   EDI student and James Dyson Foundation scholar Torey Kocsik talks about her influencers and what it's like to be a female in a male-dominated industry.

Jerry the Bear: From NU to the White House

August 2015   NU and DFA alumni Hannah Chung and Aaron Horowitz show off their product Jerry the Bear at the first-ever White House Demo Day.

MMM Welcomes Its Newest Class

July 2015   MMM kicks off its orientation RSG by welcoming its new class of 60 with a bang!

Three Segal faculty awarded for their hard work

July 2015   We're excited to congratulate three of our faculty members on huge successes!

Segal Student Named NU Outstanding Senior

July 2015   Segal Design Certificate student Jenn Murphy was listed as one of NU's outstanding seniors making "The Innovators" list.

Segal Takes on Techweek

July 2015   McCormick Engineering had a booth at Chicago's techweek this year where Segal promoted its professional masters programs.

DESIGN: Chicago

April 2015   During this year’s DESIGN: Chicago, professionals from Doblin Inc., Audi, frog and IA Collaborative spoke about how design can be used as a strategic tool across industries.

The Power of Design Thinking: Q&A with Greg Holderfield

March 2015   Greg Holderfield is director of the Segal Design Institute, clinical associate professor and co-director of the MMM program. In this interview Holderfield discusses what makes design thinking so valuable.

Mockups Bracket Tournament: A Prototype is Born

February 2015   Liz Gerber debuts her quick-paced design-thinking game Mockups to Segal students during event.

Love, Beauty, Religion, Death, and Space

January 2015   MMM students share their reactions to IDEO chief creative officer Paul Bennett’s recent presentation on design thinking to the Kellogg community.

from the MMM Program

10 Tips to Be an Effective Design Thinker

January 2015   MMM co-director Greg Holderfield examines ten traits he believes are essential to be an effective design thinker.

from the MMM Program

MMM, 2Y Students Take Second in Haas Tech Challenge

January 2015   A team of four Kellogg students that included MMM classmates David Ufford and Justin Saeheng won second place in UC Berkeley’s 2014 Haas Tech Challenge held in November.

from the MMM Program

Perspective: EDI Thesis Show 2014

December 2014   The MS-EDI class of 2014 recently presented their final thesis projects.

from the Engineering Design Innovation (EDI) program

Congratulations EDI Class of 2013

December 2013   The EDI class of 2013 has completed their thesis work.

from the Engineering Design Innovation (EDI) program