MPD² Students Design New Products for Home
Graduate students present capstone projects to investors
On June 2, students in the Master of Product Design and Development (mpd2) program presented their capstone projects before an audience of potential investors, faculty, and advisory board members. The presentations took place at the Ford Motor Company Engineering Design Center on Northwestern's Evanston campus.
Prompted to design a new product for the home, six teams of students designed products ranging from a kitchen appliance to a multifunctional lamp to a storage subscription service.
With guidance from Richard Lueptow, professor of mechanical engineering, the students integrated what they had learned throughout the program, including industrial design, market research, and finance.
The capstone projects included:
"One of the most impressive changes in this year's products is the integration of smartphone apps into the products," said Lueptow. "The Stash product is built around an app-based delivery and storage service. This is the first truly service-based product developed in [this program]."
Brandon Loss,
"Having operated in a product development role for several years, I was familiar with the various stages of the process," said Loss. "However, this program took me out of my engineering silo and made me walk a mile in the shoes of a designer, ethnographer, and marketer."
Tracy Dubas,
"Through this program, I realized how valuable collaboration is," said Dubas. "Just as any new product has physical components that have to come together, like hinges, springs, and circuits, so too does the product development process rely on multiple people's strengths and perspectives."