Leadership and Administrative Team
Segal Leadership
Greg Holderfield
Executive Director
Kim Hoffmann
Design Education and Strategic Initiatives Lead
Michael Peshkin
Engineering Education Lead
Program Leadership
John Anderson
Codirector, Segal Design Certificate
Achal Bassamboo
Codirector, MMM Program
Stacy Benjamin
Codirector, Segal Design Certificate
Alex Birdwell
Codirector, Design Thinking & Communication (DTC) Program
Barbara Egel
Codirector, Design Thinking & Communication (DTC) Program
David Gatchell
Director, Manufacturing & Design Engineering (MaDE) Program
Liz Gerber
Codirector, Center for Human Computer Interaction + Design
Susan Goren
Associate Director, EDI, MMM, & MPD Programs
Amy O'Keefe
Director, EDI Program
Jim Wicks
Director, MPD Program
Segal Prototype Specialists
Joe Kuechel
Operations Director, Ford Prototyping Lab
Eric Capper
Senior Design and Prototypying Specialist
Heidi Huckabay
Senior Design and Prototypying Specialist
Scott Simpson
Senior Design and Prototyping Specialist
Robert Taglia
Senior Design and Prototyping Specialist
Administrative Team
Heather Beattie
Project Coordinator
Ermias Gebrekidan
Program Assistant, MMM, EDI, & MPD Programs
Cate Herscher
Admissions Coordinator
Svetlana Korzeniowski
Admissions Coordinator
Alissa Matsumoto
Program Assistant
Hema Mistry
Program Assistant, EDI, MMM, & MPD Programs
Cassandra Roman
Program Assistant, MPD, EDI, & MMM Programs
Casey Russell
Manager of Program Administration
Mark Schumacher
Financial Coordinator
Cindy Wells
Program Coordinator, EDI, MMM, & MPD Programs