Kim HoffmannDesign Education and Strategic Initiatives Lead, Segal Design InstituteAssociate Clinical Professor

About
Kim Hoffmann leads the execution of new initiatives for the Segal Design Institute. She has helped develop the Master of Science in Engineering Design Innovation (EDI) program since its inception in 2007.
Hoffmann also serves as a director of the James Dyson Foundation, a charitable organization dedicated to engineering and design education.
Previously, Hoffmann worked in product marketing at Logitech, a major manufacturer of personal digital peripherals, where she helped define and launch new products in the mobile mouse category.
She also co-founded RedStart Design, a jewelry design firm, with two other designers from Stanford. One of
Education
MS, Product Design, Stanford
BS, Mechanical Engineering, Northwestern University, Evanston, IL