DESIGN INNOVATIONSEGAL DESIGN INSTITUTE
at the McCORMICK SCHOOL OF ENGINEERING

About

Kim Hoffmann oversees the the portfolio of undergraduate course offerings for the Segal Design Institute and leads strategic initiatives. She has helped develop several new programs at Segal over the years, including the Master of Science in Engineering Design Innovation (EDI) The Bay Area Immersion program, and the Segal Co-labs alumni/student network.

Hoffmann also serves as a director of the James Dyson Foundation, a charitable organization dedicated to engineering and design education.

Previously, Hoffmann worked in product marketing at Logitech, a major manufacturer of personal digital peripherals, where she helped define and launch new products in the mobile mouse category. 

She also co-founded RedStart Design, a jewelry design firm, with two other designers from Stanford. One of RedStart's pieces, the Subtle Safety Ring, is held in the permanent collection at the Museum of Modern Art in New York.

Education

MS, Product Design, Stanford University, Palo Alto, CA

BS, Mechanical Engineering, Northwestern University, Evanston, IL