Diving into Consumer Marketing at Apple
November 2024 Becky Lin (MMM '25) spent her summer supporting the Apple Cash team while getting hands-on experience with business-to-consumer marketing.
Inside Our Program
An All-A Advantage
November 2024 Louis Dudley (MMM '17) turned to Northwestern's MBA + MS Design Innovation (MMM) program to jump-start his career in product management. Since then he's held PM roles at Apple, Amazon, and Airbnb.
Leveraging LinkedIn for Professional Growth
October 2024 Becca Hellerman leans on her MMM education to help evolve the brand image of the professional networking site so its more than 1 billion users can find deeper value.
Spotlighting Health and Wellness at Walgreens
October 2024 Five students used Business Innovation Lab to apply lessons learned in Northwestern's MBA + MS Design Innovation (MMM) program to a real business problem facing Walgreens.
Driving Growth With Confidence
October 2024 Nihar Shah relies on lessons learned in MMM as he works on Carvana’s mission to become the largest and most profitable car retailer in the country.
Looking Forward to RDB
September 2024 Current student Gabby Fong shares what she's most excited about as she prepares for one of the most impactful courses in the MBA + MS Design Innovation (MMM) program.
MMM Graduates Celebrate Their Time in the Program
September 2024 The newest class of MMM alumni shared how they grew in the program and the most important lessons they learned.
Addressing Complex Business Needs in BIL
August 2024 MMM students worked with Google to explore using generative AI and storytelling to help content consumers become content creators.
A Unique MMM, EDI Collaboration
August 2024 Students from Northwestern's MBA + MS in Design Innovation (MMM) and Engineering Design Innovation programs partnered to finish second in the Kellogg Design Challenge.
Learning to Lead the Kellogg Design Challenge
August 2024 The annual event's co-chairs reflected on the design competition and what they learned about leadership from the experience.
Reflecting on a Graduation Speech
July 2024 Luis Cerro (MMM '23) looks back on the speech he delivered to his fellow graduates last year and shares how MMM helped him grow as a person and hybrid innovator.
Easing the Patient Journey
June 2024 Kyron Whitfield employs the lessons he learned in Northwestern's MBA + MS in Design Innovation (MMM) program to give Walgreens customers a better online experience.
A “Techtonic” Shift
June 2024 The co-chairs of the Kellogg Tech Conference relied on their MBA + MS Design Innovation (MMM) program foundation to create a sold-out event examining the technology industry as it stands at a crossroads.
Empowering the Transition
June 2024 Nimi Oyeleye came to Northwestern's MBA + MS Design Innovation (MMM) program with her sights set on a job in a new field. As graduation approaches, that job is waiting for her.
Bridging the Language Gap
May 2024 Four MMM students developed the InstaEnglish app that earned top prize in the annual Kellogg Venture Challenge.
The Power of Empathy
May 2024 It is easy for Michael Miller to recount the most important lesson he learned in Northwestern's MBA + MS in Design Innovation (MMM) program. It's a skill he leverages every day as a program manager at Google.
Why Buy When You Can Borrough?
April 2024 Rahul Srivathsa’s company was born just as his MMM experience began. He shares how the program helped get his business off the ground and focus it for future success.
A New Recipe for Success
April 2024 Akito Kashiwai credits the MMM program with giving him the needed support to create a startup aimed at changing how small food-service businesses find funding.
An Insider's Perspective on Growth Innovation
March 2024 Accenture Song global chief strategy officer Baiju Shah discusses leadership and what it takes to remain relevant in his Growth Innovation course.
The Entrepreneurial Cheerleader
March 2024 Zach Jaffe brought his startup experience to the MMM program and is using it to foster the enthusiasm on campus for entrepreneurship and venture capital.
Scaling Olympus
March 2024 Scott Tsangeos leans on his MMM lessons and the opportunities the program provides to build his strength-training app into a powerhouse in the fitness community.
From Toothbrushes to Whiskey
February 2024 Marissa Noboa shares how the MMM program set her up for what has proven to be a successful and diverse career in brand leadership.
Cutting Through the Digital Clutter
February 2024 Microsoft's Mike Edmonds received the 2023 Cole-Higgins Award for Excellence in Teaching for his work teaching Mindful Product Management in Northwestern's MBA + MS Design Innovation (MMM) program.
Searching for Revenue at Amazon
January 2024 Sky Lalwani's internship at Amazon gave him the chance to leverage lessons learned in Northwestern's MBA + MS Design Innovation (MMM) program to help solve a financial problem.
Beyond Barbie
January 2024 Tamara Gutverg shares insights from her internship experience at toymaker Mattel, planning for the next generation of dolls while being immersed in a cultural tidal wave.
She Just Did It
January 2024 Karley Woods looks back on how the MMM program helped prepare her for success during her summer internship with Nike.
Shaping Foxtrot's Storytelling
January 2024 Students in MMM’s Business Innovation Lab are helping alum Nora Boneham (MMM ‘19) create a smoother shopping experience for customers at Foxtrot.
Applying MMM Lessons at Harry's
December 2023 Liz Mooney returns to the MMM program to partner with students in its Business Innovation Lab to drive growth at the shaving and grooming products company.
Answering the Call of Duty
December 2023 Kevin Petty looks back on his internship with Activision and how the MMM program helped prepare him for success with the maker of the popular video game series.
Capital One’s MMM Five
December 2023 A quintet of summer interns brought the program’s human-centered design approach to the financial institution.
The Quest for Rapid Growth
November 2023 Intech Systems Managing Director Deval Parikh (MMM ‘99) talks about how he leveraged his MMM education to develop a business philosophy that has led to multiple massive success stories.
Blending Creativity and Design with Business in the MMM Program
November 2023 International student Maanil Dodani ’25 recounts his first few months in the design-centric MBA program, and how supportive career coaches and peers are helping him chart a career pivot.
from Kellogg
Focused on Flow
October 2023 Michael Chen shares how instrumental the MMM program was to his career growth and his ability to create innovative workflow products at Asana.
Reinventing Couples Counseling
September 2023 Adam Putterman's MMM experience made it possible to found OURS, a company financially backed by Serena Williams’ fund Serena Ventures that is trying to remove the stigma surrounding couples looking for help in their relationship.
A Sparkling Project for MMM Students
September 2023 Students in the MMM program’s Research-Design-Build course talked about their experience helping one of the world’s largest diamond retailers create lasting connections to its customers.
‘The Guy Who Does Crazy Stuff’
September 2023 Logan Groover leverages the lessons learned from the MMM program to play the role of impressionist at e-commerce giant Wayfair.
Rethinking the Driving Experience
August 2023 Geetha Somayajula (MMM '24) shares how she applied lessons learned in MMM to win the Kellogg Design Challenge and help Nissan reimagine global transportation.
Infection Prevention Reimagined
April 2023 MMM students put their learning into practice to help Northwestern Medicine in its fight against the spread of pathogens.
Protecting Women’s Health Privacy
March 2023 Students in the MMM program’s Equity Centered Design class partnered with a Chicago group to help seal recently-digitized sensitive information.
Tech Talk Translators
March 2023 MMM course’s new instructors focus on creating digital designers with the ability to build bridges to the world of software engineers and developers.
Training the Hybrid Innovator
February 2023 MMM program’s co-director talks about how the program is able to create graduates ready to make a difference in the business world.
Bringing the MMM Mindset to Google
November 2022 Saranga Arora’s summer internship helped shape her career goals for when she graduates from the MMM program.
What I'm Looking Forward to About MMM
November 2022 Five new students share what appealed to them about the program and how they think it will help them accomplish their professional goals.
Designing with Equity in Mind
October 2022 A new MMM course looks at an often overlooked element in human centered design in an effort to address current social inequities.
Serving Impoverished Areas in Kenya
October 2022 Tobias Wyler’s summer internship allowed him to apply lessons learned in MMM to help improve the sanitation situation in slums in Nairobi.
10 Alumni on Why They Chose MMM
September 2022 Recent graduates from the dual-degree program thought back to their time as prospective students and explained why MMM appealed to them.
Becoming a Math Teacher's Best Friend
September 2022 Jake Erichson leaned on his MMM lessons during his summer work on an app designed to make life easier for math teachers.
Making a Difference — Collaboratively
September 2022 Adjunct lecturer Dan Kraemer talks about his work as co-founder and co-CEO of IA Collaborative and his new course being taught to students in Northwestern's MMM program.
Returning to Microsoft and Minecraft
August 2022 Danielle Ma (MMM '22) is applying the focus on human-centered design she learned in MMM into her work at Microsoft, where she's leading consumer insights for the Minecraft franchise.
Expanding Reality Thanks to MMM
August 2022 René Peters talks about how his time with the MMM program helped him on the road to unveiling NVIDIA’s potentially life-changing Project Aurora.
Design Thinking with Bank of America
August 2022 MMM students helped Bank of America reimagine the post-pandemic banking experience for their Business Innovation Lab (BIL) project.
Optimism as an Asset
June 2022 Michael Perry (MMM ‘18) talks about his positive approach to life and work as a design innovator with Doblin.
Designing IoT Products to Connect the World
May 2022 Ryan Lee (MMM '16) talks about how Northwestern's MMM program prepared him for his work as senior director of product management with Hologram, an Internet of Things startup.
Bringing Fresh Eyes to Barilla
May 2022 Discover why the 145-year-old pasta company continues to turn to students in Northwestern's MMM program for guidance in design thinking and human-centered design.
From Innovation to Execution
May 2022 Marney Boughan (MMM '11) talks about how Northwestern's MMM program prepared her to successfully launch her design consultancy company, dthink.
Discovering Hidden Possibilities
May 2022 Ellen Wilcox (MMM '20) shares how the MMM program helped hone the human-centered design approach she now leverages daily as a senior design lead at IDEO.
3 Things to Know About Business Innovation Lab
April 2022 MMM Co-Director Greg Holderfield talks about the unique elements of Business Innovation Lab, the culminating course in a student's MMM experience.
Bringing Empathy to the Bra-Buying Experience
April 2022 Nicole Cuervo (MMM '22) is leveraging the lessons she's learned in Northwestern's MMM program to launch Springrose, her own company that produces adaptive, attractive, and comfortable bras designed specifically for women with upper mobility restrictions.
Designing the Future of History Education
February 2022 Steph Manuel (MMM '19) shares how MMM prepared him to launch TrueFiktion in an effort to redesign how people understand and relate to American history.
MMM Alum Uses Design Thinking to Help Plato Look Forward
February 2022 Stephen Chang (MMM ‘21), a product manager at startup Plato, reflected on his recent experience leading a design sprint to help brainstorm new growth opportunities for the company.
Bringing Human-Centered Design Home
February 2022 Claire Henderson (MMM ‘18) shares how Northwestern’s MMM Program prepared her to lead the innovation team at Zillow.
MMM Student Powers New Energy Company
January 2022 Entrepreneur Sophia Wennstedt (MMM ‘22) shares how blip energy got started and explains the value of the company's first product, the blipOne smart battery.
Southwest and Marriott Executives Reflect on the Value of MMM
December 2021 MMM students are assisting both companies as part of Research-Design-Build, one of the foundational courses in Northwestern's MMM program.
'Bringing the Future to Life' Thanks to MMM
December 2021 Adam Attas (MMM ‘18) explains how he's leveraged human-centered design principles at Fortune 100 companies and now as a product manager at a startup venture studio.
Lessons Learned So Far in MMM
November 2021 Current second quarter students check in about the highlights from their introduction to MMM and what they're looking forward to most about the rest of their time in the program.
Learning a New Way to Solve Problems
November 2021 Michael Boyas (MMM '22) wants a career that allows him to innovate while solving customer and business challenges. The lessons he's learning in MMM are preparing him to do just that.
Bridging Viability, Desirability, and Social Good
November 2021 Claire Marsh (MMM '20) turned to Northwestern's MMM program to understand how to bring business and design teams together. Now she's using that expertise to help launch new businesses as a senior product manager at BCG Digital Venture.
Using Creativity in New and Productive Ways
November 2021 Rohan Bhatt (MMM '22) has always been a creative person. Thanks to Northwestern's MMM program, he is learning to use that creativity to drive impact and create change.
Coming Full Circle With MMM
September 2021 Leah Marcus (MMM '13) had a transformative experience as a student in Northwestern Engineering's MMM program. Today, she is a business design director at IDEO and back at MMM, where she teaches as an adjunct lecturer.
Changing the World with Technology
September 2021 Kyron Whitfield (MMM '22) dreams of using technology to create innovative solutions that positively impact underrepresented communities. He turned to the MMM program to help make his dream a reality.
Northwestern Engineering Names Winners of 2021 Cole-Higgins Awards
September 2021 Casey Ankeny, Steven Franconeri, Victor Lefevre, Jill Wilson, and Kiki Zissimopoulos received the awards
from Northwestern Engineering
Creating Change and Capturing Value for Customers
August 2021 Shubhendra Agrawal (MMM '21) was drawn to MMM because of the intersection of business and design thinking. He recently reflected on the most important lessons he took away from the transformative program.
Bringing Mindfulness to Product Management
May 2021 As the popularity of product managers has increased, so too has the responsibility they must take for their creations, says MMM and EDI adjunct lecturer Mike Edmonds.
How MMM Prepared Me to be a Product Manager at Mastercard
May 2021 Stephanie Baranovic (MMM '19) talks about what appealed to her about MMM and how her experiences in the program directly influenced her role and responsibilities today.
Seeing MMM Lessons All Around
April 2021 Courtney Weldon (MMM '21) talks about having knowledge developed in MMM be applicable to almost everything she does now.
Understanding Ethics and Identity in Design
March 2021 Greater Good Studio Co-Founder George Aye shares the motivation behind this new course.
Learning to Innovate in any Industry
February 2021 Bianca Deslouches (MMM '19) talks about her new role as director of innovation strategy at Daily Harvest, and how she applies the lessons learned in Northwestern Engineering's MMM program on a daily basis.
Trio of MMM Alumni Share Experience Working at IA Collaborative
January 2021 Jenn Beske (MMM '15), Cam Scovil (MMM '17), and Juan Luciano (MMM '19) talk about their work at the design and innovation consultancy and the lessons they learned at Northwestern.
Using Whole-Brain Communications to Help Front-Line Workers
January 2021 MMM students provided recommendations to Northwestern Medicine to increase ease of use of analytical dashboards.
Transforming Cutting-Edge Technology
January 2021 Lynn Gong (MMM '18) talks about her role as a product manager at Adobe and how Northwestern Engineering's MMM program helped prepare her for the job.
Learning to Dream Bigger in MMM
January 2021 Rei Kigoshi (MMM '21) examines why she left her job developing innovative product concepts for aircraft cabins to pursue degrees in business and design innovation.
How COVID Turned My MMM Program Experience into a Real-life Design Case-study
September 2020 MMM Student Sarah Pinner (MMM ‘22) views the hybrid class experience as one that practices what MMM teaches.
Reflections from the MMM Class of 2020
August 2020 Graduates of the MMM Class of 2020 share their perspectives on MMM’s impact and memories of their ‘aha’ moment in the program.
MMM: A Pathway to Whole-Brain Thinking
August 2020 Dean Julio M. Ottino welcomed the new MMM cohort this summer. The following is an adaptation of his remarks.
Five Ways to Challenge Anti-Black Racism Using Design
July 2020 As the first pair of Black co-presidents to lead the Innovation and Design Association at Kellogg, Marvin Harris, Jr. (2Y 2021) and Hannah Anokye (MMM 2021) believe “that design and innovation can be leveraged to tackle societal issues that have stemmed from years of systemic inequality.”
Design Research
December 2019 The MMM Program's Design Research course taught by Amy Schwartz provides a deep dive into the human-centric element of the design thinking process.
MMM Students Sweep Kellogg Design Challenge
November 2019 Teams representing the MMM Program took home the top prizes at the Kellogg Design Challenge in partnership with Amazon.
from Northwestern Engineering
Designing a Better World
September 2019 Fernanda Colaco (MMM '20) interned with IDEO.org over the summer. Her internship took her to Tanzania where she designed financial tools for street food vendors.
Leveraging MMM Skill Set at Sephora's Innovation Lab
August 2019 Mark Carrott Odden (MMM '20) spent his summer interning with the Sephora's Innovation Lab, an opportunity that aligned with his passion for combining retail, innovation, and technology.
MMM Celebrates Class of 2019 Graduates
July 2019 Northwestern University's MMM Program celebrated the graduation of its master's students on June 21 and 22 as part of the University's 161st Commencement.
MMM Students Journey to Design Solutions
June 2019 Students in the MMM Program spent the winter term collaborating with Discover Global Network and Half Acre Beer Company as part of Business Innovation Lab, the program's capstone course.
MMM Innovation Day Explores Design in Business
April 2019 Students came together for the first-ever MMM Innovation Day on April 12 to hear different perspectives about fostering design innovation in business.
MMM Students Win PitchTexas Competition at SXSW
April 2019 A startup created by three Northwestern students won $10,000 at the 2019 SXSW PitchTexas Competition on March 8.
MMM Students Win AbbVie Innovation Challenge
March 2019 Northwestern students competed in the AbbVie Innovation Challenge on March 6, with a team consisting of three MMM students and a Kellogg MBA student placing first.
Exploring Entrepreneurship in Zell Fellows Program
March 2019 Robbie Sutkay and Layon Costa are applying the skills they have learned from the MMM Program to the Zell Fellows Program.
MMM Students Research-Design-Build Their Way to Innovation
February 2019 During the fall 2018 term, students in MMM's Research-Design-Build course partnered with DICK'S Sporting Goods and Lowe's Home Improvement.
MMM Students Win Kellogg Design Challenge
November 2018 Thirty-six teams competed in the Kellogg Design Challenge to create solutions to reduce barriers to insulin pump therapy for Medtronic.
from Northwestern Engineering
Q&A with Alyssa Lorenz, MMM '16
September 2018 Alyssa Lorenz is a Marketing Manager with Johnson & Johnson Medical Devices in the healthcare industry. In a Q&A, she reflects on her experience in the MMM Program and how it has impacted her career.
Q&A with Jeanne Gatto, MMM '13
September 2018 Jeanne Gatto is Director, Innovation Strategy at Baxter Healthcare Corporation in the medical devices industry. In a Q&A, she reflects on her experience in the MMM Program and how it has impacted her career.
Q&A with Michael Chen, MMM '15
August 2018 Michael Chen is a Senior Product Marketing Manager with Slack in the technology industry. In a Q&A, he reflects on his experience in the MMM Program and how it has impacted his career.
Design Thinking in the NFL
August 2018 Richard Xie (MMM '19) spent his summer interning with the National Football League, working in Media and Business Development in both New York and Shanghai.
MMM '18 Graduates Celebrate
June 2018 Northwestern University’s MMM Program celebrated the graduation of its master’s students on June 22 and 23 as part of the University’s 160th Commencement.
Designing Solutions for Real-World Problems
June 2018 This past winter, students in the MMM Program at Northwestern collaborated with NorthShore University HealthSystem, McDonald’s, and Hormel Foods Corporation as part of the program’s capstone educational experience: Business Innovation Lab.
Dollars and Design Sense
June 2018 Students in Northwestern's MMM Program combine design thinking and business expertise in a collaborative initiative with Visa.
from Northwestern Engineering
MMM Students Compete in VentureCat
May 2018 Five MMM students are getting a chance to hone their entrepreneurship skills while competing in VentureCat, an event celebrating Northwestern’s most promising student-founded startups.
Bringing Design to the Friendly Skies
December 2017 Insights and prototypes took flight in a MMM course called Research Design Build during the fall quarter as students partnered with United Airlines for a design innovation project.
MMM Students Compete in Kellogg Design Challenge
November 2017 Students from across the United States and Canada competed to find better ways to deliver information to millennial parents.
from Northwestern Engineering
MMM Students Celebrate Graduation
June 2017 Northwestern University's McCormick School of Engineering celebrated the graduation of students from the MMM Program on June 17 as a part of the University’s 159th Commencement.
MMM Student is a Cofounder of Viral Sensation RompHim
May 2017 Elaine Chen is a second-year in the MMM Program and happens to be one of four co-founders behind the RompHim, a romper designed for men, that has drawn attention from the media and many backers on Kickstarter.
MMM Team Brings Special Forces to Code Platoon
May 2017 A team of MMM students that included military personnel were asked to identify the best channels to raise awareness about Code Platoon, a Chicago vocational school that trains veterans through an intensive coding program.
Applying Design in the Management Consulting Space
May 2017 Anil Divakaran, a student in the MMM Program, explains how he leveraged design innovation skills in a more traditional management consulting role during a summer internship.
MMM Team Takes Second in Innov8 Marketing Case Competition
April 2017 Held on March 2-4, the Innov8 Marketing Case Competition recognized a team with three MMM students for their response to a marketing challenge issued by competition sponsor Adobe.
MMM Team Wins Rotman Design Challenge
April 2017 Held on April 1-2, the Rotman Design Challenge recognized a team of four students in the MMM Program with the best business and design solution on behalf of wireless telecommunications company and challenge sponsor TELUS.
Leveraging MMM Skills with New Venture Discovery
March 2017 MMM student Adam Attas chronicles how the New Venture Discovery design practicum has taught him to tackle a problem using a lightweight solution.
IA Collaborative Design Director Speaks to MMM Students
February 2017 IA Collaborative’s Rebecca Gimenez spoke about critical and emerging trends impacting companies in the travel and hospitality space and offered advice on how to become champions of meaningful innovation.
“Research Design Build” Course Inspires MMM Alumnus and Current Students
December 2016 MMM alumnus and Harley-Davidson President and CEO Matt Levatich worked with students to solve a challenge presented by the renowned motorcycle company.
Managing Directors of Moment Speak to MMM Students
December 2016 The MMM Program welcomed Joshua Lucas-Falk and John Devanney of design consultancy Moment for a discussion on how students can get the most out of their MMM degrees in the corporate world.
Meet MMM's 2017 Siebel Scholars
November 2016 Five students in the 2017 class at Kellogg — including MMM students Jonathan Goldstein and Bo Gustafsson — will each receive a $35,000 award for their final year of graduate studies.
Exploring the Power of Design Thinking with the MMM Innovation Council
May 2016 The MMM Innovation Council visited campus for its annual meeting, offering students the unique chance to connect with council members and gain their perspective on how innovation is shaping today’s business world.
The Power of Design Thinking
March 2016 First-year MMM student Vandana Sathpathy explains how the "Research Design Build" course simplifies the design thinking process.
Solving a Business Challenge with Design Thinking
February 2016 First-year MMM student Kristen Zhou describes how she used design thinking to solve a challenge in the consumer healthcare market.
MMM Students Win Kellogg Business Design Challenge
February 2016 Team “Designables” won Proctor & Gamble's challenge to design a new foot care routine with their proposal for “Pedifresh,” a disposable daily freshening wipe for feet.
Bringing Design Thinking to the Healthcare Industry
January 2016 MMM student Alyssa Lorenz shares how she leveraged design thinking during an internship with Johnson & Johnson.
Test Driving the Automotive and Sports Industries
January 2016 MMM student Caio Dimov describes how his MMM coursework helped him during summer internships at Maserati and ABInbev.
Discovering the Many Faces of Innovation
August 2015 Doblin co-founder and MMM adjunct professor Larry Keeley hosted MMM students at Doblin’s Chicago office for a crash course on what innovation looks, feels, tastes, smells and sounds like.
Love, Beauty, Religion, Death, and Space
January 2015 MMM students share their reactions to IDEO chief creative officer Paul Bennett’s recent presentation on design thinking to the Kellogg community.
10 Tips to Be an Effective Design Thinker
January 2015 MMM co-director Greg Holderfield examines ten traits he believes are essential to be an effective design thinker.
The Power of Design Thinking
January 2015 MMM co-director Greg Holderfield shares what makes design thinking so valuable.
MMM, 2Y Students Take Second in Haas Tech Challenge
January 2015 A team of four Kellogg students that included MMM classmates David Ufford and Justin Saeheng won second place in UC Berkeley’s 2014 Haas Tech Challenge held in November.