Business Innovation Lab
Business Innovation Lab is the culmination of MMM learnings applied in the context of a real-world business problem performed in collaboration with leading global organizations.
Students apply specific knowledge of design innovation together with general knowledge of business to address a problem of real-world importance to the industry partner. Students work in teams of four to six and are mentored by a faculty lead. Project areas vary but many involve the conceptual framing of a new business model, service design, or product ecosystem. The project requires travel to the company site and culminates in a final deliverable and presentation for executives within the industry partner organization.
Outcomes from the class have included:
- Narrative insights informed by qualitative design research
- Business Framework Recommendations
- Service Model Recommendations
- Business Model Recommendation
- Portfolio Recommendations
- Product Integration Recommendations
Collaborating to solve real challenges
Innovation-driven companies collaborate with MMM students each year on Business Innovation Labs through discovering, designing, and delivering valuable business solutions in a real world context.
Projects for Business Innovation Lab can be based on any challenge at the intersection of business, design innovation, and technology including:
- Operations Innovation
- Clean Technology Innovation
- Human-Centered Design Research
- New Product Development
- Digital Innovation
- Marketing Strategy
- Experience Design
- Growth Strategy
- Service Innovation
- Automotive Innovation
Past corporate partners:
Attn: Companies and Organizations
Sponsor a Business Innovation Lab Project
Organizations interested in sponsoring a project are encouraged to learn more about the Business Innovation Lab and to submit a proposal form.
Sponsor a Project