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Jim Wicks

Director, EDI program
Clinical Associate Professor, Segal Design Institute

Jim Wicks leads the EDI program and teaches Product Design, Thesis Studio, and Management of Product Innovation. He was the Senior Vice President of Consumer Experience Design at Motorola, Google, and Lenovo.

Amy O'Keefe

Studio Director, EDI program

Amy O'Keefe is the EDI studio director and teaches Service Design. She leads design sprint and micro-pilot coursework. Amy has consulted on service, experience, and integrated multi-channel initiatives for Fortune 50 retail and global Am Law 100 clients.

Human-Centered Design Studio Faculty

Liz Gerber

Director, Design Research Council
Executive Committee, Design Research Council
Charles Deering McCormick Professor of Teaching Excellence
Associate Professor of Mechanical Engineering
Founder, Design for America

Liz Gerber teaches Service Design and leads research in the Segal Design Institute. She studies and designs social computing systems to support innovation.

Greg Holderfield

Director, Segal Design Institute
Co-director, MMM Program
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Mechanical Engineering

Greg Holderfield teaches Design Strategy Studio. Greg was the vice president of design and strategy at ARC Worldwide / Leo Burnett, where he led breakthrough initiatives for McDonald's, P&G, Kellogg's, and Symantec.

Haoqi Zhang

Allen K. and Johnnie Cordell Breed Junior Professor of Design
Assistant Professor of Electrical Engineering and Computer Science
Member, Design Research Council

Haoqi Zhang teaches Interaction Design Studio. His research bridges the fields of Social & Crowd Computing, Human-Computer Interaction, Artificial Intelligence, Learning Science, and Decision Science.


Dan Brown

Clinical Professor
Director, Ford Prototyping Lab
Faculty Advisor, Segal Professional Bridge

Dan Brown teaches Differentiation by Design and Intellectual Property and Innovation. He is the founder and president of LoggerHead Tools and a principal at Consul-Tech Concepts. He also holds over 30 U.S. utility patents.

Stephen Carr

Co-Director, mpd² program
Professor of Materials Science and Engineering
Professor of Chemical and Biological Engineering

Stephen Carr is the emeritus dean of undergraduate engineering. Stephen Carr consults for industry on matters dealing with materials processing, design, selection, and performance.

Michael Chapman

Adjunct Lecturer

Michael Chapman teaches Design Research. He is a senior design lead at IDEO. His work spans numerous industries, including automotive, health care, CPG, and finance.

Antonio Garcia

Adjunct Lecturer

Antonio Garcia teaches Visual Storytelling. He is the Group Experience Director at Rightpoint, the VP of Diversity & Inclusion for Chicago AIGA, and has held innovation roles at Northern Trust and gravitytank.

John Hartman

Clinical Assistant Professor

John Hartman teaches Communication Design and a number of industrial design courses in the Segal Design Institute. He was previously Industrial Design Lead at Lunar Design.  

Walter Herbst

Director, mpd² program
Charles Deering McCormick Distinguished Clinical Professor
Clinical Professor of Mechanical Engineering

Walter Herbst teaches Making Things and mentors EDI thesis projects. Walter is a fellow of both the National Academy of Inventors and the Institute of Design Engineering and Applications (IDEA) program.

Murphy MacDonald

Adjunct Lecturer

 Murphy MacDonald teaches Design Research. He is a Design Research & Project Lead at IDEO. 

Craig Sampson

Adjunct Professor

Craig Sampson teaches Designing Product Interactions and Intersect CPG. He is the founder of TBD Innovation. Craig previously founded and directed the IDEO Chicago office.

Elisa Vargas

Adjunct Lecturer

Elisa Vargas teaches Service Design. Currently, she leads the global user experience design practice as design director at Motorola Mobility.

Helen von den Steinen co-teaches Product Design Studio and Intersect CPG. She is a Principal Scientist for research and design at Procter & Gamble. 

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