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Craig SampsonAdjunct Lecturer


Craig Sampson is an instructor for Designing Product Interactions and other Segal courses, a thesis mentor for the Engineering Design Innovation (EDI) program, and a member of the EDI advisory board. Outside of Segal, Craig is the founder and principal consultant at TBD Innovation, providing innovation guidance to startups and corporations. Previously, Sampson founded and directed the IDEO Chicago office, and was VP and chief innovation officer at World Kitchen. 

Sampson believes innovation comes from deep understanding and new insights in three domains: human needs, technical capabilities, and business strategy — and that their intersection provides the greatest opportunity for real advancement. 


MS, Mechanical Engineering and Product Design, Stanford University, Stanford, CA
BS, Mechanical Engineering, University of Colorado, Boulder, CO

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