Linlin Zheng, EDI '27Consumer Products, Service Design, UI/UX
About
Linlin is an imaginative designer with a playful mind and a deep sense of curiosity. She is passionate about uncovering those undiscovered needs and using design to improve daily experiences. Linlin believes that by paying close attention to detail and embracing continuous exploration and experimentation, designers can better transform ideals into reality.
Portfolio
Why EDI?
Linlin decided to pursue the EDI program after realizing—through both academic learning and work experience—that many “invisible users” are overlooked, and designers must uncover their unmet needs. With a background in Industrial Design, she has worked on projects that improve users’ lives. But after reading Invisible Women: Exposing Data Bias in a World Designed for Men, she was shocked by how often female users are neglected in design—even by herself as a female designer.
This realization led to her project “Libra,” an eyeshadow palette with a sliding feature designed for users with smaller hands, long nails, or physical limitations. The experience made her believe that even small design changes can create meaningful social impact. It also shaped her long-term goal of building a brand focused on inclusive design. Linlin believes EDI’s multidisciplinary structure and focus on innovation will give her the right tools and guidance she needs to turn that vision into reality.
Experience before EDI
BFA, Industrial Design, Pratt Institute
