Diana Jeong RoSenior Experience Designer, BCG X

About
Diana Jeong Ro is a Senior Experience Designer at BCG X, where she designs AI-powered tools for complex, data-rich industries such as healthcare, transportation, and industrial goods. She specializes in navigating technical and operational complexity by applying a systems-oriented approach to a wide range of project types, including 0 to 1 product builds, enterprise digital transformations, and future-oriented concept development.
Her work spans both product delivery and strategic design, including launching platforms for fleet performance optimization, reimagining digital engagement in pharma and insurance, and leading visioning sprints on topics such as the future of digital loyalty and the role of generative AI in media. She works from concept to execution, translating user insight and business priorities into solutions that are built to deliver real value and withstand the demands of complex, evolving markets.
