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Cristabel Ramos-TiradoAdjunct Lecturer


For over 10 years, Cristabel has been passionate about leveraging her entrepreneurial, creative and consumer-centric skills to drive value in the short and long term for the fast-moving consumer goods industry in companies like Kraft Foods, PepsiCo and Ferrara Candy Company (a Ferrero subsidiary).

She is deeply curious about consumers and their needs, always looking to uncover the ‘why’ that leads to great products by using design-thinking methods and Front End Innovation tools to distill consumer insights and translate them into product insights and strategy.

She believes in radical collaboration among teams, knowledge sharing, cross-pollination and gaining insights early on to allow for agile product designs that solve real problems for consumers.


M.S. Product Design and Development Management, Northwestern University, Evanston, IL
B.S. Chemical Engineering, University of Puerto Rico, Mayaguez, PR

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