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Michael ChapmanAdjunct Lecturer


Michael is a cultural anthropologist (BA USC '99; MA University of Chicago '00) with over 20 years of applied experience. He has worked for digital/UX firms such as E-lab/Sapient, spun up the ethnographic capabilities of more traditional market research with Research International, had his own strategy and research company at MindSpark, and most recently spent that past 12 years with design firm IDEO as a design director. He has worked with clients as diverse as automotive, retail, CPG, financial services, and healthcare. He helps clients translate business questions (back of house questions) to customer-centric ones (front of house questions) in order to create design that will successful solve consumers' needs while also promoting top line growth. He recently joined Ascension Health as a senior director with the mandate to initiate the design research team, grow the design thinking approach to problem solving while continuing to support their human centered philosophy. Michael has also taught Design Research at the Segal Design Institute for the past 10 years as well as the MMM program for the past 7 years. When not conducting research, leading teams, and teaching, Michael can be found running (slowly), spending time with his family (and trying to experience the world through the eyes of a toddler), and trying to stay off of social media. 


MA, Social Sciences, Urban Anthropology Concentration, University of Chicago, Chicago, IL

BA, Cultural Anthropology, University of Southern California, Los Angeles, CA

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