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Tony BynumAdjunct LecturerMBA, MDM


For over 30 years, Tony has partnered with clients and organizations on their adoption and

application of the mindset, principles, and methods of Strategic Design Thinking. Trained in

business and design, Tony blends the strategic tools of an MBA with the human-centered

methods of design. Tony combines these two bodies of knowledge to create product and service

opportunities that drive competitive advantage based on an understanding the unmet needs of


Tony is the Principal Senior Director of Experience Design and Founder of the Northwestern

Mutual Design Thinking Center of Excellence at Northwestern Mutual in Milwaukee, WI. He is

building a strategic capability and an organizational mindset rooted in innovation and design




Tony served as the Co-Faculty Chair, Curriculum Developer, and Adjunct Professor in the Rutgers Design

Thinking Certificate program. He served as a visiting professor of Design & Innovation at CEDIM, School of

Design in Mexico. Tony teaches Innovation & Entrepreneurship at Lake Forest College, Lake Forest, IL.



Undergraduate Degree, Business Administration – University of Wisconsin Stout

Masters Degree, M.B.A. – Lake Forest Graduate School

Masters Degree, Innovation Planning – Institute of Design

Graduate Studies, Org. Psychology – Chicago School of Professional Psychology

Management Certificate, Operations and Business Strategy – McKinsey Management Accelerator

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