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DSGN 490: Research - Design - Build

Quarter Offered

Fall : Section 1 meets Monday 6:30-9:30pm; Section 2 meets Tuesday 6:30-9:30pm (Ford Design Studio 1.230) ; Greg Holderfield & Martha Cotton
Fall : The RDB lab takes place during week 6-10 every Wednesday. Section 1 – 8:30 -11:30AM , Section 2 – 1:30 – 4:30PM. ; Greg Holderfield & Martha Cotton


This course can only accommodate MMM students.


Innovation is hard to achieve, and often requires innovative approaches and tools.

Research Design Build (RDB) introduces and empowers future business leaders with a differentiated approach - which is human centered and desirability lead. The approach is supported with a creative set of design thinking methods that enhance their problem-solving toolkit.

A hands-on studio class, the course is structured as a dynamic "workshop" practicum. Students are challenged to address real business problems though the utilization of design thinking methods - which helps them more deeply understand context, frame meaningful opportunities, ideate unique solutions, iterate holistic concepts, and build a better case for their innovation offering. The course has an industry challenge partner who brings multiple opportunities to be addressed. 

The course will be offered via 2 sections in a smaller more intimate studio setting, allowing for hands-on coaching and feedback.

Key Learning Takeaways

Key Tactical Tools

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