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DSGN 480: Business Innovation Lab

Quarter Offered

Winter : There are no specific days/times scheduled for this class. Meeting times are determined by students in the team, the faculty lead, and project sponsor within the company. ;
Spring : Spring BIL is for students who are studying abroad in the Winter Quarter ;

Prerequisites

This course can only accommodate MMM students.

Description

Learn to bring ideas to life through a real-world, project-based experience that brings together research, design, and business thinking. Work with a partner organization to define the opportunity, uncover insights, develop concepts, and deliver solutions grounded in desirability, feasibility, and viability. Build the ability to move from ambiguity to execution, working across disciplines to create outcomes that are practical, actionable, and ready to be put into practice.

This experiential design course, structured as a design studio, is the culmination of MMM learnings applied through the lens of human centered design, in the context of a real-world business problem performed, and in collaboration with leading global organizations. Students utilize specific knowledge of design innovation together with general knowledge of business to address a problem of real-world importance to a corporate challenge partner. Students work in teams of four to six and are led by a design faculty member. Project areas vary but many involve the conceptual framing of a new business model, service design, or product ecosystem.

Approach:

Leading with human center design, and supporting user desirability with a case for feasibility and viability

Tools:

Design Thinking Methods

Outcomes from the class have included:

 

Students complete Business Innovation Lab during the Winter quarter of their second year. Under special circumstances, students may elect to take Business Innovation Lab in the Spring of their second year.

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