DSGN 480: Business Innovation Lab
Quarter Offered
Fall : Determined by section ;
Winter : Determined by section ;
Prerequisites
This course can only accommodate MMM students.
Description
This experiential design course, structured as a design studio, is the culmination of MMM learnings applied through the lens of human centered design, in the context of a real-world business problem performed, and in collaboration with leading global organizations. Students utilize specific knowledge of design innovation together with general knowledge of business to address a problem of real-world importance to a corporate challenge partner. Students work in teams of four to six and are led by a design faculty member. Project areas vary but many involve the conceptual framing of a new business model, service design, or product ecosystem.
Approach:
Leading with human center design, and supporting user desirability with a case for feasibility and viability
Tools:
Design Thinking Methods
Outcomes from the class have included:
- Narrative insights informed by qualitative design research
- Business Framework Concept Recommendations
- Service Model Concept Recommendations
- Business Model Concept Recommendation
- Portfolio Concept Recommendations
- Product Integration Concept Recommendations
Students complete Business Innovation Lab during the winter quarter of their second year. Under special circumstances, students may elect to take Business Innovation Lab in the fall of their second year.
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