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DSGN 480: Business Innovation Lab

Quarter Offered

Winter : Determined by section ;
Winter : Determined by section ;


Open to MMM students only.


For MMM students only.

This experiential course is the culmination of MMM learnings applied in the context of a real-world business problem performed in collaboration with leading global organizations. Students apply specific knowledge of design innovation together with general knowledge of business to address a problem of real-world importance to the corporate partner. Students work in teams of four to six and are led by a faculty member. Project areas vary but many involve the conceptual framing of a new business model, service design, or product ecosystem. The project requires travel to the company site and culminates in a final deliverable and presentation for executives within the corporate partner organization.

Outcomes from the class have included:

Students complete Business Innovation Lab during the winter quarter of their second year. Under special circumstances, students may elect to take Business Innovation Lab in the fall of their second year.

Learn more about the instructors, Greg HolderfieldJim Wicks, Amy Schwartz, Martha Cotton, Craig Sampson, and Michael Chapman.

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