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DSGN 480: Business Innovation Lab

Quarter Offered

Fall : There are no specific days/times scheduled for this class. Meeting times are determined by students in the team, the faculty lead, and project sponsor within the company. ;
Winter ;


This course can only accommodate MMM students.


This experiential design course, structured as a design studio, is the culmination of MMM learnings applied through the lens of human centered design, in the context of a real-world business problem performed, and in collaboration with leading global organizations. Students utilize specific knowledge of design innovation together with general knowledge of business to address a problem of real-world importance to a corporate challenge partner. Students work in teams of four to six and are led by a design faculty member. Project areas vary but many involve the conceptual framing of a new business model, service design, or product ecosystem.


Leading with human center design, and supporting user desirability with a case for feasibility and viability


Design Thinking Methods

Outcomes from the class have included:


 Students complete Business Innovation Lab during the winter quarter of their second year. Under special circumstances, students may elect to take Business Innovation Lab in the fall of their second year.

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