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DSGN 474: Brand and Design Leadership

Quarter Offered

Spring : Mondays, 5:30-8:20pm ;


This course can only accommodate EDI students.


The terms Brand and Design seem ubiquitous. We’ve been told to be leaders since we could walk and read. What does all this mean? What does it mean to us as thinkers, builders and makers?  How is it meaningful when it all seems so diffused and fuzzy and inconsistent?

We will explore these three concepts: as separate notions, how they intersect and how different configurations can create value and even lead to similar outcomes. We will discuss various formal frameworks and contextualize them with real-world models, examples and stories. Guest speakers of diverse career backgrounds will share their own frameworks and stories. We will spot patterns, gain insights and build frameworks for our own paths forward in the world of design and innovation- a starting point from which each student can continually further iterate through their unique career path.


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