DSGN 470: Curiosity Understanding Empathy
Quarter Offered
Fall : Sec 1: 1st 5 weeks : Mon/Thurs 10:30-noon or Sec 2: 1:30-3 in HIVE. ; Gina Fong
Prerequisites
This course can only accommodate MMM students.
Description
Learn to design and conduct qualitative research that uncovers meaningful human insights. Build the ability to immerse teams in real contexts, make sense of what you observe, and translate findings into opportunities that guide decision-making and innovation.
Research should provide clarity and confidence when making decisions. This qualitative research course shares a framework and case studies on how to design, execute, and deliver research that deeply informs, immerses, and inspires your team. You’ll learn how to unlock your curiosity to fully step into someone else’s world. You’ll gain a deep understanding of your users that gives you the power to predict them. And you’ll foster empathy for your audience that will transform you into a joyful customer advocate. The ultimate goal is to get your entire team enthusiastic about research because it stimulates them to give your users a gift of understanding.
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