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DSGN 470: Equity-Centered Design Research

Quarter Offered

Fall : 1st 5 weeks, Sec 1: Tuesdays, 8:30-11:30am, OR Sec 2: Tuesdays, 1:30-4:30pm; ITW Classroom ; Kelly Costello and Tony Bynum


This course can only accommodate MMM students.


Human centered innovation requires empathic insights with "design energy" and the incorporation of users and other stakeholders throughout the innovation process.  Design Research must iteratively move between inspirational, generative, and evaluative modes.  We will learn and practice a wide variety of Design Research methods drawn from fields as diverse as psychology, engineering, anthropology, and design.

Upon completion of the course, students will understand how to design iterative research and recruiting plans; cultivate and employ an empathic mindset; perform observational research through "radical looking;" create research stimuli such as boundary objects and sacrificial concepts; use a variety of design research methods and choose the right method for what you want to learn; recognize an insight with "design energy" that is generative for design; get meaningful feedback on design concepts of varying levels of fidelity from users and other stakeholders​; communicate insights and innovation opportunity areas through compelling stories and visualizations.

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