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DSGN 465: Growth Innovation

Quarter Offered

Spring : Thursdays 6:30pm-9:30pm, 1st 5 weeks of the quarter in the Hive, Ford room 2.350 ; Baiju Shah

Prerequisites

This course can only accommodate MMM students.

Description

Learn to determine where and how organizations should innovate when growth and customer relevance are under pressure. Assess feasibility and define a company’s “right to innovate” within its competitive and strategic context. Identify sources of advantage, recognize what gets in the way, and understand how disruption changes the customer experience. Evaluate innovation decisions with an awareness of broader business, societal, and ethical implications, and apply these insights across established organizations, advisory work, and new ventures. 

Today, customer relevance & growth is under duress like never before.  Innovation has never been more important. The question every company is asking is not “if,” but “how” and “where” should WE innovate?  This course will explore real-world innovation feasibility – understanding your innovation context and your right to innovate.   The course will use real world examples, guest speakers, actual tools/frameworks, to explore a variety of modern topics including:  

Whether you are hoping to disrupt from within, consult companies on their path to innovation, or be a part of an emerging disruptive company, we will introduce case studies & tools to help you think critically about innovation and the considerations and impacts that come with it. 

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