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DSGN 431: Innovation Effectiveness (Formerly Innovation Frontiers)

Quarter Offered

Summer : 8:30-11:30am 7/2, 7/9, 7/13, 7/16, 7/20, 7/23, 7/30, 8/6, 8/13, 8/17; ITW 1.350 ; Larry Keeley


Open to MMM students only.


In this class, students learn the emerging principles of innovation as a science so they can approach the unfamiliar with a new level of curiosity, confidence, and courage. The course teaches how to deconstruct anything innovative — from Apple’s iPhone to YouTube to Wii — and how to assess the structural causes of innovation success … or failure.

For example, students discover how and why India and China are breeding grounds for entirely new innovation frontiers in order to understand why Lasik eye surgery can be profitable in India at $10 per eye (vs. $1,200 in the U.S.) and how the seventh richest man in China got that way manufacturing solar cell arrays to produce sustainable electricity.

Key Learning Takeaways

Key Tactical Tools

Learn more about the instructor, Larry Keeley.

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