DSGN 430: Product Management
Quarter Offered
Spring : Friday, 12:30 - 3:30pm ; Birju Shah
Prerequisites
This course can only accommodate EDI students.
Description
Two defining characteristics of the technology industry are its dynamic nature and the inter-connected
nature of technology products and services. This results in a continuous need for new products—and
for managing all of the aspects of discovering, designing, developing, supporting, and making money
from these products. In technology companies, the Product Management organization is responsible
for the “inbound” product development activities as well as “outbound” product marketing activities:
discovering customer needs, defining product requirements, orchestrating the development of products
and solutions to address these needs, taking new products to market, and managing products over their
life cycle.
nature of technology products and services. This results in a continuous need for new products—and
for managing all of the aspects of discovering, designing, developing, supporting, and making money
from these products. In technology companies, the Product Management organization is responsible
for the “inbound” product development activities as well as “outbound” product marketing activities:
discovering customer needs, defining product requirements, orchestrating the development of products
and solutions to address these needs, taking new products to market, and managing products over their
life cycle.
This course equips students with the frameworks, tools, and direct experience to become effective
product managers. The course focuses equally on product management in technology startup firms and
product management in large technology firms. Students will gain hands-on experience via taking their
own pitch through the class within teams of 5.
product managers. The course focuses equally on product management in technology startup firms and
product management in large technology firms. Students will gain hands-on experience via taking their
own pitch through the class within teams of 5.