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DSGN 382-1: Service Design Studio I

Quarter Offered

Fall : Tuesday, 1-3:50pm; Ford Studio 3 ; Amy O'Keefe
None ;


DSGN 106-1,2 or DSGN 208. Enrollment by Instructor consent


This course is part of a 2-quarter sequence. The second course is DSGN 382-2.

In this services design studio students will explore a human centered approach to the design of services. Students will explore and apply design thinking to a client sponsored project and synthesize both user and client needs to the design of tangible consumer touchpoints. This may include experiences plans, digital interface designs, communication models, organizational designs, systems and/or brand tonality deliverables. Coursework will be workshop based with a majority of team assignments supported by specific individual responsibilities.

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