MBA + MS Design Innovation (MMM Program)at the McCORMICK SCHOOL OF ENGINEERING and KELLOGG SCHOOL OF MANAGEMENT

About

Caio Dimov is currently Head of Business Intelligence and Data Analytics for FIFA. He works on fan engagement and revenue generation initiatives for the largest sporting event in the world. Before that, he held executive roles at The Walt Disney Company and HP Inc., where he focused his career on Business Development, Strategy, and Innovation for the streaming and 3D printing industries, respectively. Prior to that, Caio spent 10+ years in management consulting, where he specialized in Market entry and Growth projects for a multitude of industries including Automotive, Manufacturing, Energy, Financial Services and Healthcare. During his time at Kellogg, he was Soccer Club President, had roles with AB Inbev and Maserati and was recipient of the Lee M. Hague Memorial Award. Caio has a bachelor’s in mechanical engineering from University of Sao Paulo and graduated from MMM program in 2016.

Q & A

How has MMM made a difference in your career?

MMM was the key part in my formation to connect my engineering background and the management knowledge from Kellogg into an integrated way to tackle business challenges. The experiential classes and the design thinking focus helped me understand much better how to be human-centric in the solutions I would propose in my day-to-day challenges. This was especially handy in technology discussions with consulting customers or at HP, or thinking about fans and audiences at Disney and FIFA.

What value do you think MMM graduates bring to industry now? 

Flexibility and adaptability come to mind as first options. MMM graduates have a great range of knowledge and could be working in very different fields and still use their skills. I had several MMM colleagues go to very different industries and add value with their approach. MMM graduates can understand at the same the customer, the executives, the shareholders, the environment they are in and provide innovative solutions with richness of details that you can rarely see out there.

What advice do you have for a student just starting the MMM Program?

Engage in experiential classes, case competitions and potentially more than one internship. Practicing the theory from Kellogg and McCormick classes is where you will get better and better at your skills and identify your strengths when leveraging the MMM curriculum. Also take your time to connect with your colleagues and enjoy the campus life, as this will likely be where the core memories from your time as a MMM student will come from! Also, don’t put too much pressure on what you are going to do right after graduating as it is much likely that will change after a few years.