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Bay Area Immersion Program

Design Innovation in San Francisco.

Bay Area Immersion Program

The Bay Area Immersion Program prepares students to thrive at the intersection of technology and media. During the winter 2018 quarter, twenty-four undergraduate students will learn and work together in Northwestern’s San Francisco space.

If you apply and are accepted, you’ll take four winter courses that focus on experiential learning in, and critical thinking about, areas such as design innovation, digital communication, and the intersection of technology and culture. You can read more about the Bay Area Immersion Program by downloading an information sheet (PDF).

Based in the Northwestern educational space in downtown San Francisco, the program takes advantage of the region’s booming tech, media, and startup scene. Accepted students will be challenged to learn from and contribute to the Bay Area’s entrepreneurial culture through a customized immersion experience.

Learn more about Northwestern in San Francisco

Who Should Apply?

This program is open to rising sophomores, juniors and seniors at Northwestern. The courses have been uniquely designed for students in journalism and engineering, with a focus on design innovation that bridges the fields.

Any Northwestern undergraduate student is encouraged and welcome to apply to the Bay Area Immersion Program. However, preference may be given to students from the McCormick School of Engineering and the Medill School of Journalism, Media, Integrated Marketing Communications.

Please be aware that students admitted into this program will be encouraged to take prerequisite coursework in Fall 2017. 

The deadline to apply for the next Bay Area Immersion Program is April 24, 2017.

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Curriculum

Together as a cohort, students take four courses that focus on experiential learning in areas such as design innovation, digital communication, and the intersection of technology and culture. The courses have been uniquely designed for students in both journalism and engineering, with a focus on design innovation that bridges the fields.

Projected Schedule

The four courses to be offered in Winter 2018 are still under faculty development, but are expected to fall into these areas:

  • DSGN 395: Special Topics: Media Design This course is a studio-based course with a focus on developing the individual’s skill sets related to media.
  • JOUR 390: News at the Speed of Silicon - This lecture-and-discussion-based course looks at how news and information companies are changing what audiences expect in their news feeds, and how media and technology companies are working together to combat “fake news” and the “filter bubble.”
  • DSGN 395: Special Topics: Design Innovation Practicum - This is a project-based course where teams will apply the design process to a challenge posed by a local client or industry partner.
  • JOUR 390: Media Innovation in Silicon Valley: The Good, the Bad, and the Ugly - Students study the intersection of technology, media, and journalism in San Francisco and the Bay Area, with an emphasis on innovation.

Additional Information

Beyond coursework, students will participate in at least one co-curricular activity coordinated by the program’s faculty and staff. These include field trips to local companies, workshops, and cultural programming intended to give students more exposure to San Francisco and build a community with one another.

Program Costs and Financial Aid

The Bay Area Immersion program is a full credit-bearing quarter and a part of your undergraduate experience for which you will be charged regular Northwestern tuition and fees. NU financial aid and loans can be applied to the term during which you participate in Bay Area Immersion Program. Northwestern will help offset additional room and board offset expenses. See the application for more details.

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