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Amy O'KeefeAssociate Director, EDI programLecturer


Amy O’Keefe is the associate director of Segal's Master of Science in Engineering Design Innovation (EDI) program, where she teaches DSGN 401-3 Human-Centered Service Design with Liz Gerber

O’Keefe has consulted on service, experience, and integrated multi-channel initiatives for Fortune 50 retail and global Am Law 100 clients. Her professional background includes a decade of leading multi-disciplinary service, design, and development at Hubbard One, a Chicago tech startup acquired by Thomson Reuters.

Her favorite EDI moment took place during a prototyping workshop in the Service Design studio when one of the male students role-played a pregnant woman at an auto repair shop. The image, along with the students' clever service solution, never fails to make her smile.


MS, Product Design and Development Management, Northwestern University, Evanston, IL

BA, English, Davidson College, Davidson, NC

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