DSGN 431: Innovation Effectiveness
Quarter Offered
Spring : TBD ; Staff
Prerequisites
Open to MMM students only.
Description
In this class, students learn the emerging principles of innovation as a science so they can approach the unfamiliar with a new level of curiosity, confidence, and courage.
Key Learning Takeaways
- Master disruptive innovation as a discipline
- Move beyond myths of innovation to real innovation practices that are effective
- Manage innovation, whether as an entrepreneur or inside a large scale enterprise, to drive effective outcomes between 10 and 20 times better than global norms
- Diagnose innovation issues and challenges so that you know where, when, and how to plug in the innovation capabilities that matter most
- Select and use a wide array of useful ethno-methodologies to produce distinctive insights suitable for breakthrough innovation
- Select and use various data and predictive analytics to systematically understand how a category, industry, or firm is changing, or should change
- Conceive and plan future business ecosystems that work more like iTunes Store, Alibaba, Airbnb or Uber to organize and orchestrate connected firms serving users
- Seamlessly move between analysis and synthesis so that, working in a team, you author a single bold breakthrough innovation during the course
- De-risk bold innovation concepts and build deep innovation execution plans
- Present your concept professionally so that it will be credible and understandable
Key Tactical Tools
- Diagnostic tools that make innovation conditions objective and clear
- Innovation metrics systems so you understand how to assess and measure innovation
- High protocol platform authoring tools so that your team develops a small number of big ideas, instead of brainstorming hundreds of ideas that are abandoned
- Innovation Tactics Cards so your team knows explicitly how to build and execute the breakthrough you have authored
- Deep tools to help time stage your concept anticipating how it will need to evolve
- Specific systems for building breakthrough business and service models, not just technological offerings, so that your concepts have the power to change categories
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