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Murphy MacDonaldAdjunct Lecturer


Murphy MacDonald teaches Design Research for the MS in Engineering Design Innovation (EDI) program. He is a Design Research & Project Lead at IDEO. 

MacDonald explores how human motivation and decision-making can be activated by design. His natural curiosity is sparked by contextual observation, where the clear views of behavior and intention offer the greatest opportunity for understanding rationales and priorities. 

MacDonald's experience includes many design, marketing, and strategy projects that create value through mutual advocacy for users and enterprises.


MBA, Strategy, Marketing & Organizational Behavior, University of Chicago Booth School of Business, Chicago, IL

BFA, Industrial Design, Carnegie Mellon University, Pittsburgh, PA

Research Interests

Human motivation and decision-making; design; strategy; marketing; advocacy

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