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Although they come from highly diverse backgrounds, MMM students form a tightly-knit community united by a shared mindset that respects and understands the need to integrate human-centered design, rigorous analytics, and strategic business thinking in their solutions.
MMM students demonstrate curiosity and adaptability, as they learn to recognize that bold outcomes in business begin with human-centered design. They come to know that breakthrough innovations require a deep understanding of consumers’ core needs. They gain knowledge and experience in applying design thinking methodologies to translate behavioral observations into game-changing insights. They integrate their business acumen to translate these insights into financially sustainable business outcomes. Additionally, they come to understand and value cross-functional teams that represent a range of perspectives and skill sets needed to produce superior solutions to the world’s toughest business challenges.
The MMM Program equips students with an integrated skillset at the intersection of business, technology, and design. MMM empowers and enables future business leaders to innovate by utilizing a combination of creative and critical thinking skills. Students graduate after two years with an MBA from the Kellogg School of Management and an MS in Design Innovation from the Segal Design Institute at Northwestern's McCormick School of Engineering.
MMM students will develop key traits of leading cross-functional teams comprised of business strategists, engineers, and designers, understanding customer needs through ethnographic research, using human-centered design to develop innovations, and leveraging analytics to drive decision making. Students will learn communication and data visualization techniques while gaining exposure to programming and artificial intelligence through courses and projects with real-world clients.
This skillset allows the MMM alumnus to succeed in various roles including non-technical Product Manager, Product Marketing Manager, Consulting (Innovation, Strategy, Technology, and Operations), Corporate Innovation, General Management, Startups, and other industries where innovation and emerging technologies are prevalent (e.g. Healthcare and CPG). Whichever path they choose, MMMs find that their skillset is a strong competitive differentiator.
Prospective students holding a bachelor's or equivalent degree from an accredited college or university are eligible to apply. The MMM curriculum itself is based on a holistic foundation of leadership, which is rooted in the differentiated integration of business, design innovation, and technological skills.
Kellogg has developed a variety of events to help prospective students learn more about its MBA programs and the student experience, including campus visits, preview days, and webinars. Learn more about taking part in admissions events by visiting the Kellogg admissions website.
Have a specific question about admission into the MMM program? Please contact Kellogg's admissions office at 847-491-3308 or via email at MBAadmissions@kellogg.northwestern.edu.Applications for the MMM Program are handled through Kellogg’s Office of Admissions. Visit their site to learn more about the application process and requirements.
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Applicants are required to submit only one application and should follow the instructions for applying to the MMM Program as outlined in the Kellogg School’s application materials. Separate applications to the McCormick School of Engineering are not required.
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