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DSGN 485 : Master Series: Innovation Viability

Quarter Offered

Spring : 1st 5 weeks of the quarter (Lab: Thursdays 6:30pm - 9:30pm) ; Dan Kraemer


This course can only accommodate MMM students.


Every industry has been disrupted by better experiences, innovative uses of technology, and reimagined business models. Much of the disruption is driven by entrants with fresh perspectives and nimble operating models. Today's central challenge: Can incumbents build the muscle to rethink orthodoxies and disrupt themselves before someone else does? We will explore this corporate growth challenge by examining real-world cases, meeting guest speakers and conducting in-class discussions. Students will think through a number of uncertain growth opportunities and propose viable plans of action.  

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