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DSGN 497 : Mindful Product Management: How to Discover, Design, and Scale Human-Centered Products, Services, and Experiences

Quarter Offered

Fall : 5w2, Tues, 6:30-9:30pm, Ford ITW 1.350 ;

Description

Today, we stand at a technological, political and environmental inflection point. Two decades of rapid technology growth (e.g. artificial intelligence, machine learning, voice, virtual reality, augmented reality, blockchain, mobility, etc.), innovative growth models (e.g. opensource, circular economy, peer-to-peer, etc.) and macro-trends (e.g. digital invaders, tech giants blurring vertical lines, the always-on consumer, etc.) have generated enormous physical and digital clutter. The steep demand on the planet’s resources mirrors the demand on our time and attention. People don’t care about the latest emerging technologies, innovative growth models, macro-trends. They care about having purpose. As product managers, it is our duty to not fill the world with more clutter, but to create products, services, and experiences that provide fulfillmentfor individuals and communities. The overarching goal of this course is to provide the foundation product managers need to mindfully discover, design, and scale products, services, and experiences that meet the needs of humans.

Over the course of 5 weeks we will apply aspects from mindfulness, Design Thinking, Lean Startup, and Agile to help address questions such as: How might we enable feelings of purpose, belonging, transcendence, and storytelling in the products we provide to the people we serve? How might we continuously satisfy people not by providing more, but by aligning our products with the lives of people? How might we incorporate mindfulness into product management? How might we enable agility with a purpose?

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