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DSGN 497: The Innovation Centered Organization

Quarter Offered

Spring : 2nd 5 weeks of the quarter (Lab: Thursdays 6:30pm-9:30pm) ; Baiju Shah


In the real world of design-led business, how do you design for impact at scale? How do you use design thinking to build confidence amid the messiness of real business context? This course will use real world examples to explore what it is really like within a design-led business, and what it means to be impactful across an organization:

We will also examine where the design-led business is going, and the overall impact of design, and design thinking on larger corporate functions like marketing, brand, and innovation.

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