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Program Schedule

Program Schedule

The executive education program is typically offered in the Spring and Fall (usually March/April and October/November). The course curriculum and schedule is shown below and is subject to change.


3:00 - 3:45 p.m.

Registration Sign-In & Greeting Reception
Meet participants from around the world to obtain the most from the program.

3:45 - 5:45 p.m.

Introduction to Product Development
Understanding the Process; fuzzy front end; phase gate with structured criteria; supported by case studies.

5:45 p.m.

Drinks & Dinner

6:45 - 8:45 p.m.

Creativity and Innovation
Tools and techniques for enhancing creativity. Thinking out of the box, brainstorming optimization techniques.


8:30 - 10:00 a.m.

Gap Analysis in the Design Process
New product development process, opportunity analysis, development for breakthrough products, ideation and concept selection, minimizing risks in product development.

10:15 - 11:45 a.m.

Human Factors
Using human abilities and limitations as design guidance and constraints. Designing products that are easy to learn, efficient and satisfying to use, and easy to remember.

11:45 - 12:30 p.m.


12:30 - 2:00 p.m.

Understanding through Design
Understanding the value of design as a strategy. Analysis of products and why they were designed the way they were.

2:15 - 4:15 p.m.

Management of Intellectual Property
Management of innovations and intellectual property, using value transition, value transference and value transportation.

4:30 - 6:00 p.m.

Marketing Principles for NPD
Focuses on the integration of key marketing principles (e.g., segmentation, positioning, value proposition etc. ) in each phase of the new product development stage-gate process. 

6:00 - 7:00 p.m.

Drinks & Dinner

7:00 - 8:30 p.m.

Influence Strategies
Covers the theory and practice of influence in order to lead change. Emphasis on the neuroscience that underlies how people make choices and decisions. 


8:30 - 10:30 a.m.

Project Management
Using a systems orientation, an overview of the field of Project Management is applied to technology-intensive product development projects.

10:45 - 12:15 a.m.

Where Curiosity Leads
The essential role of tension in discovering and validating market opportunities. 

12:15 - 1:15 p.m.


1:15 - 2:45 p.m.

Retail Operations and Supply Chain 
Focus on supply chain issues looking at centralized and decentralized models. 

3:00 - 4:30 p.m.

Effective Software Development Processes
Avoiding requirement gaps, major under- estimates, deployment disasters, and maintenance nightmares with risk-based time-boxed test-driven development.

4:45 - 6:15 p.m.

Essentials of Industrial Design
Cultural views of design. Developing products for international markets. Color theory; the historical impact of industrial design; understanding successful and unsuccessful products.

After 6:15 p.m.

Open to explore Chicago


8:30 a.m. - 12:00 p.m.

The Management of Product Innovation
Understanding and managing high leverage points of an innovative global development culture.  Foundational elements; portfolio planning and management; accessing the state of innovation and methods to make progress; people and projects; internal alignment of functions; tying metrics to strategy.

Noon - 1:00 p.m.


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