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Executive Education

Learn to identify opportunities in the product development process.

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Program Overview

Managing Product Design & Development

3-Day Certificate Program

Gain the skills to manage the design and development of products for strategic competitive advantage. This intensive three-day certificate program provides the skills related to managing creativity and design, customer-focused innovation, gap analysis in the design process, strategy in design, industrial design essentials, human factors, research, marketing and intellectual property. Participants will also gain skills in managing the product development phase-gate process, teams, and product performance metrics.

Key Benefits

You will learn:

  • To identify opportunities in the product development process
  • A structured process for product development including phases and criteria for successful product introductions
  • Human factors and usability in the design process
  • Management strategies and supporting metrics to assure optimal team performance
  • To enhance creativity and manage intellectual capital
  • The underlying principles of successful project management
  • How to conduct end-user focused innovation research and the designer's role in achieving product success
  • Customer-focused innovation and insightful market research
Curriculum / Schedule

Real Case Studies Taught by Industry Experts

Leading industry professionals and faculty from the following schools help conduct the Executive Education program:

  • Robert R. McCormick School of Engineering and Applied Science
  • Kellogg School of Management
  • Medill School of Journalism

We also bring in industry experts to use real world case studies and group workshops to illustrate the concepts discussed in the program. These professionals talk about how to apply these principles in the workplace and talk about current design innovation trends.

 

Meet the Faculty

Upcoming Program Dates

The next session is April 8 to April 11, 2018.

Location  Accommodations Pricing


Program Details

Location

The program will be held on the Chicago campus of Northwestern University, Weiboldt Hall, 339 East Chicago Avenue, Chicago, IL 60611.

Classrooms are located at the Kellogg School of Management on Northwestern University’s Chicago Campus. The campus is just blocks from Lake Michigan and is just off Michigan Avenue, Chicago’s Magnificent Mile. Chicago is home to vast social and cultural resources as well as famous landmarks.

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Pricing

The program fee includes includes the following:

  • Tuition
  • Advanced reading materials and program materials
  • Parking
  • Breakfast, coffee, lunch, and two planned dinners
  • Opening reception

* Does not include accommodations.

Total Fee: $4,450

Early Registration

Early registration discount available to those who submit registration and payment by February 13, 2018: $4,200

Corporate Pricing

Corporate pricing of $3,750 per participant is available to companies that send five or more employees.

Ready to advance your career?

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Register for the three day executive education certificate program taught by Northwestern faculty and industry experts.

Register Now
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